Olympism365 is the IOC’s strategy aimed at strengthening the role of sport as an important enabler for the Sustainable Development Goals (SDGs), which is the focus of Recommendation 10 of Olympic Agenda 2020+5. 

The strategy was endorsed by the IOC Executive Board (EB) in October 2021, with implementation commencing in early 2022.

The objectives of Olympism365 are to:

  • ensure more people, from more diverse backgrounds, benefit from participating in community sports programmes and accessing Olympism “365 days a year”;
  • improve societal recognition of the value and essential service provided by safe, accessible and sustainable community sports organisations;
  • increase and improve impactful collaboration between the sports movement, the health and social development sector, and for-purpose businesses.  

Olympism365 is an important contributor to the ambition of Olympic Agenda 2020+5 to “contribute to shaping the post-COVID world by strengthening the Olympic values and turning challenges into opportunities”.

In adopting Olympism365, the IOC EB endorsed the importance of taking a strategic and coordinated approach to maximise the positive impact of Olympism and sport in society.


Sport, education and livelihoods
Strengthening the role sport and Olympism in society can play in developing people’s transferable skills and increasing access to education, employment and entrepreneurial opportunities.
Sport, equality and inclusive communities

Promoting the contribution sport and Olympism in society can make to improving equality, diversity and inclusion across communities, challenging all forms of discrimination, and improving access and opportunities.

Sport, health and active communities
Increasing access to safe and inclusive sport opportunities to help people get physically active, improve their mental health and wellbeing, and find a community through sport and Olympism.
Sport, peace and safe communities
Realising the potential of sport and Olympism in society to promote peace and reduce anti-social behaviour, crime and violence by helping people find a community and make positive social connections.  

Delivery mechanisms

Sport and social change programmes: sport and Olympism-focused social change programmes that create more opportunities for underserved communities to benefit;

People and institutional capacity-building: training and capacity-building offers relevant to a diverse range of stakeholders;

Place and space design: initiatives that support the design of inclusive spaces and places for community sport;

Policy advocacy: storytelling, thought leadership and policy advocacy; and,

Partner networks: learning communities to support the sharing of good practice, insight and learning.

Key principles

The following key principles are embedded across all Olympism365 priority areas and delivery mechanisms:

  1. Solidarity
  2. Safeguarding
  3. Equality and inclusion
  4. Human rights
  5. Environmental sustainability
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  • Strategy
    • Olympism365 Executive Summary
      16 Oct 2021 · Pdf · pdf (1999 Ko)

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