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Worldwide Olympic Partner P&G awards latest Athletes for Good charitable grants ahead of Paris 2024
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Road to Paris: “We are focused on our service to the athletes”
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Road to Paris: “Supporting athletes remains at the heart of our partnership”
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Let’s Move: IOC invites breakers, BMX riders and skaters to show the world their skills in street challenge
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International Youth Day: the IOC and Allianz reveal global research findings on youth participation in sport
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Meet the “Team Deloitte” athletes vying for the Olympic and Paralympic Games Paris 2024
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OMEGA unveils countdown clock to mark one year to go to Paris 2024
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Atos supporting athletes and technological innovation on road to Paris 2024
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IOC announces shortlist for inaugural Climate Action Awards
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From Olympic Day to 1 Year to Go: Deloitte kicks off month-long programme to ‘ignite the champion within’ its people
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Airbnb offers Olympic fans the chance to stay in Pierre de Coubertin’s childhood home to mark One Year to Go to Paris 2024
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Allianz World Run contributes to Olympism365 by inspiring employees to get active for good
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Alibaba celebrates Olympic Day with sporting activities across its campuses
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Allianz and IOC to jointly host unique youth camp during Olympic Esports Week
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Let’s Move: Worldwide Olympic Partner Samsung launches Olympic Day Step Challenge to get people moving
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IOC President meets Worldwide Olympic Partner Mengniu CEO Jeffrey Lu in Beijing
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IOC and IPC team up again with Airbnb to offer 1,000 Athlete Travel Grants
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IOC Young Leaders: How Mayssa Bsaibes is “Kee-PING Hope” for children through table tennis
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Allianz opens new opportunities for athletes through mentoring program
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IOC launches Climate Action Awards
Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement, including funding, technical services, and products.
The Olympic Partners (TOP) programme is the highest level of Olympic sponsorship, granting category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games to a select group of global partners.
The programme – which was created by the IOC in 1985 – attracts some of the best-known multinational companies in the world. Through their support, Olympic partners provide the foundation for the staging of the Olympic Games and help athletes from over 200 nations participate on the world’s biggest sporting stage.
The Olympic Partner Programme
Founded in 1985
Highest level of olympic partnerships
Marketing Programmes of the Organising Committees
Under the direction of the International Olympic Committee (IOC), the Organising Committees (OCOGs) manage their own complementary commercial programmes to support the staging of the Games. Contracts are negotiated directly by the OCOG and are generally limited to the four-year Games period.
OCOG marketing programmes incorporate:
- Olympic Games sponsorship and suppliership programmes (non-competing product categories to the TOP Partners)
- Olympic Games ticketing programmes
- Olympic Games licensing programmes
Marketing programmes of the National Olympic Committees
National Olympic Committees (NOCs) manage local sponsorship programmes in non-competing categories to the TOP Partners that also support sports development activities and the respective Olympic teams. These sponsorship programmes grant Olympic marketing rights within the NOC country or territory only.
Olympic marketing programmes managed by the NOCs include:
- National Olympic sponsorship and suppliership programmes that operate within the home country of the NOC
- National Olympic licensing programmes.
Olympic Marketing Fact File
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IOC Marketing Reports
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