Awareness-raising and capacity building
The OM Unit PMC regularly organises meetings, seminars and workshops for a range of stakeholders (governments, international organisations, betting entities and the sports movement), as well as educational activities for athletes and sportspersons. The objective is to raise awareness and educate, by fostering the sharing of best practices and discussing risk assessment analyses.
Activities, tools and resources to protect the integrity of sport and athletes have been created since the adoption of the Olympic Agenda 2020+5 (recommendations 3 and 5). Examples include the Believe in Sport Code of Conduct and educational campaign, comprising a prevention of competition manipulation toolbox and an e-learning programme for athletes, entourage and officials; educational activities during the Olympic Games and Youth Olympic Games; and the IOC-INTERPOL capacity-building programme.
As per article 7.3 of the Olympic Movement Code on the Prevention of the Manipulation of Competitions, sports organisations are responsible for carrying out regular and continuous awareness-raising initiatives. As part of its efforts to support sports organisations in their efforts to comply with the aforementioned article of the Code, the OM Unit PMC has been supporting sports organisations with relevant tools and with organising, preparing and/or executing awareness-raising sessions for their athletes.
AWARENESS-RAISING AND EDUCATION
Believe in Sport
Believe in Sport is the IOC’s educational campaign that aims to ensure fair sporting competition by raising awareness and educating athletes on the risks and consequences of competition manipulation.
Contact believeinsport@olympic.org for awareness-raising support.
Athlete Ambassadors
The Athlete Ambassadors are active or retired athletes who are committed to raising awareness about competition manipulation among their fellow athletes and their entourage. Nominated by the IOC, the IFs and NOCs, and trained with the support of the Olympic Movement Unit on the Prevention of the Manipulation of the Competition, they work directly with their respective NOC and/or IF in their efforts to prevent competition manipulation.
The IOC nominates Believe in Sport Ambassadors for the Olympic Games. Six Believe in Sport Ambassadors will champion the campaign for Paris 2024, appointed by the IOC with the support of their respective IFs and NOCs.
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On-site Activations
Pre-event awareness-raising and awareness-raising at events are a key component of the OM Unit PMC strategy. As part of the Believe in Sport campaign, the OM Unit PMC supports Olympic Movement stakeholders in planning and delivering a wide range of activities, from online initiatives like webinars for athletes and officials to onsite activations through a booth and engaging quizzes and games with the support of Athlete Ambassadors. Through interactives activities and quizes, athletes can reflect on the issue and better understand the code of conduct and how to prevent competition manipulation. The OM Unit PMC team is present at all Olympic Games and Youth Olympic Games with an awareness-raising booth.
On-site Activations: Road to Paris
During the Road to Paris, alongside many virtual initiatives such as delegation briefing webinars, the OM Unit PMC was also present in 2023 at continental events which were also Olympic Games qualifying events, in order to reach as many athletes and entourage members as possible.
I speak directly to athletes and entourage who may not realise manipulation or fixing can take place in their sport or that they could be targeted, no matter their sport or country," the taekwondo, kayak and cross-country skiing athlete told Olympics.com. "It is important for me that athletes receive this important education, similar to how they would be educated on doping, so that they know how to protect themselves, and what they can do to keep sport clean and fair.
It was very nice to see the OM Unit PMC team on site and speaking directly to the athletes and delegations at the main village of the Games. The athletes from our delegation highly appreciated the interactive activities offered at the booth and had the chance to better understand the phenomenon. Many thanks to the OM Unit PMC for their continuous commitment and support to our delegates.
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Capacity Building
Capacity Building for OM stakeholders
The OM Unit PMC organises a wide range of capacity-building activities for the OM stakeholders, especially for International Federations and National Olympic Committees. These activities include general and tailored webinars, seminars, awareness raising support before and during events, together with targeted support whenever requested. Sharing of best awareness-raising and educational practices is encouraged and facilitated among OM stakeholders.
During the Paris 2024 Olympics, for the first time the OM Unit PMC included a capacity-building activities’ programme mainly targeting NOCs, comprising a series of sessions on specific matters, e.g. the role of NOCs in a national cooperation framework, working with national federations and leagues, working with national stakeholders, intelligence and investigations sessions, etc.
For more information, visit the page.
Capacity Building with INTERPOL and key intergovernmental organisations
The OM Unit PMC has partnered with the International Criminal Police Organisation (INTERPOL), UNODC and the CoE to deliver workshops, seminars, and webinars to empower National Olympic Committees, International and National Sports Federations, law enforcement agencies, government entities and betting regulators and operators to tackle and prevent competition manipulation and related corruption.
For more information, visit the page: Capacity building - the partnership with INTERPOL (olympics.com)