Through an online activation, as well as fun and interactive activities at dedicated booths in the Youth Olympic Villages in Lausanne and St Moritz, athletes learn why sport becomes meaningless and loses its credibility if the course or result of a competition is fixed in advance.
Supporting the campaign are a number of retired athletes, who are acting as ambassadors and whose contributions are strongly valued by the YOG athletes. One of them is 25 year-old Slovenian Alpine skier Jakob Spik, who recently retired from his sport due to injury.
“I have been working at the Believe in Sport booth, attracting athletes to our booth and educating them about our campaign. Most of the athletes know at least something about the topic, they know the problem. But also those who have never heard about it seem to understand it quite well after our explanations,” said Jakob. He added: “It has been a great experience and I hope to stay involved in the future.”
Jakob has been joined by fellow ambassadors Elisa Perini from Switzerland, a former elite biathlete, and Zoé Cheli, also from Switzerland, who recently retired from ski cross in order to concentrate on her studies in environmental sciences. At the Believe in Sport booths, the three of them help to moderate different sessions and activities, all of which aim to convey the nature of competition manipulation and explain how athletes can protect themselves if they are approached.
Learning through fun activities
A dedicated app encourages users to create an athlete avatar from a selfie and then choose from four short scenarios which feature challenging situations and require quick reactions. In this way, the young athletes learn about the different ways they might get caught in the web of competition manipulation. At another game, called “Share/Don’t Share”, athletes take a look at social media posts and decide if they should share them or not. The aim is to raise awareness about the sensitivity of information when it comes to competition manipulation.
At the booth, the athletes have also had the opportunity to interact with INTERPOL officers and learn about “behind-the-scenes” aspects of competition manipulation and related police investigations.
According to the first results of a survey on these activities, one third of the athletes had never heard about competition manipulation before coming to the booth. The young athletes found it particularly “interesting to learn about specific dos and don’ts” regarding competition manipulation and enjoyed “learning something new”.
Focus Days with International Federations
In addition, and thanks to joint projects with the International Federations for luge (FIL), bobsleigh and skeleton (IBSF) and ice hockey (IIHF), YOG athletes from these sports undergo specific training on the topic of competition manipulation during the Games, where they are provided with customised presentations and take part in an interactive quiz.
Keen to learn more? Check out https://www.olympic.org/athlete365/believeinsport/ and join the conversation by using the hashtags #BelieveInSport #MakeTheRightDecision.