Betsmara Cruz

seoMeta

**BIO**

Betsmara is a social entrepreneur dedicated to advancing sports-based solutions for underprivileged communities. She works as a coordinator for the Puerto Rican National Olympic Committee. A qualified lawyer, currently pursuing a PhD in Public Policy, she is a member of the IOC Public Affairs and Social Development through Sport Commission.

Betsmara-Cruz-project-01-V2

**Project description**

Betsmara’s project is a national fundraising event supporting the Puerto Rican NOC’s “Moving For Our People Fund” through the sale of Olympic Values-based colouring books. The proceeds enable the organisation of active events and educational programmes for underprivileged communities, focused on healthy living and the Olympic Values .

The aim is for the books to reach 2,500 young people aged 4-9, with two-thirds of proceeds going directly to the fund. More than 400 young people and 24 faculty members in schools are engaged in physical activity through Moving For Our People programming.

**Social/Web**

**[https://www.youtube.com/watch?v=m-TanfIcunA&t=60s](https://www.youtube.com/watch?v=m-TanfIcunA&t=60s)**  
**[https://www.youtube.com/watch?v=Xc3LavvwNdA&t=10s](https://www.youtube.com/watch?v=Xc3LavvwNdA&t=10s)**  
**[https://www.youtube.com/watch?v=Jy7MoXEzfA4](https://www.youtube.com/watch?v=Jy7MoXEzfA4)**