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##### **Alibaba is supporting the implementation of Olympic Agenda 2020+5 through its innovative cloud and e-commerce technologies.**

**Exclusive Worldwide TOP Partner category: Cloud infrastructure, Cloud services, Ticketing and e-commerce platform services**

Since becoming a Worldwide Olympic Partner in 2017, Alibaba has committed to helping the IOC transform the Olympic Games for the digital era.

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The International Olympic Committee (IOC), in collaboration with Alibaba.com, has officially launched the first phase of the Athlete365 Business Accelerator programme, which aims to empower current and former elite athletes to transfer their skills into successful business ventures.

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IOC and Alibaba.com launch first phase of Athlete365 Business Accelerator programme

The initiative, which was first launched in 2018, offers a combination of virtual sessions, online learning and in-person mentoring to help athletes build a second career away from the sporting field.

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IOC launches new edition of Athlete365 Business Accelerator programme with support from Alibaba.com

Alibaba Wonder Avenue will welcome fans free of charge throughout the Games to demonstrate how technology is evolving the e-commerce experience. An intelligent shopping assistant – powered by Qwen, Alibaba Cloud’s proprietary language model – will provide a personalised service to each visitor, demonstrating the power of AI by leveraging Qwen’s multilingual and image-generation capabilities.

Alibaba opens interactive “Wonder Avenue” AI experience to engage fans during Paris 2024

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Alibaba opens interactive “Wonder Avenue” AI experience to engage fans during Paris 2024 

In our “Road to Paris” series, these Partners talk about some of the essential support they will be providing and reveal their excitement at helping to shape an unforgettable Olympic experience for fans and athletes alike. Here, we speak with Chris Tung, President of Strategic Development at Alibaba Group.

Chris Tung, President of Strategic Development at Alibaba Group

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Alibaba on the Road to Paris: “This will be one of the most innovative Games ever”

Worldwide Olympic Partner Alibaba has announced that Olympic fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store.

The Paris 2024 Olympic and Paralympic mascots

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Official Paris 2024 branded products now available for Chinese fans on Tmall’s Olympic Store

In addition to the thrilling sporting action, the Youth Olympic Games (YOG) are a playground for innovation and experimentation in the broadcasting and digital domains. At the Winter Youth Olympic Games Gangwon 2024, innovative broadcast and digital technologies and concepts are helping to bring all the magic of the youth-led event to more people, in more places, in more ways, and are being tested for the Olympic Games Paris 2024.

Leandro Larrosa, Director, IOC Digital Engagement & Marketing Department and Yiannis Exarchos, OBS CEO and OCS Executive Director

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From Gangwon 2024 to Paris 2024: Innovative broadcast and digital technologies in action

Hosted by the Gangwon 2024 Organising Committee in collaboration with Alibaba Cloud, the hackathon was open to young individuals living in Korea. The competition culminated in the announcement of several winner, notably two individuals: Park Seohyun, the adult winner, and Lee Yunju, the youth winner, who stood out with their contributions.

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Alibaba Cloud Hackathon winners announced at Gangwon 2024  

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AliExpress launches official Olympic Online Store for Winter Youth Olympic Games Gangwon 2024 

The International Olympic Committee (IOC) today announced that Trendyol, as an Alibaba affiliate, has become an official e-commerce services partner in Türkiye, with products becoming available in 2024 in selected territories.

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Trendyol, an Alibaba affiliate, becomes an IOC e-commerce services partner

Worldwide Olympic Partner Alibaba is celebrating this year’s Olympic Day with a series of sporting challenges and online activities across its campuses to

Alibaba celebrates Olympic Day with sporting activities across its campuses 

​Developed by the Alibaba DAMO Academy, Alibaba Group’s global research initiative, and based on cloud technology and artificial intelligence

Alibaba unveils “Virtual Influencer” for the Olympic Winter Games Beijing 2022

Powered by Alibaba’s real-time communication (RTC) solution, “Cloud ME” helps overcome COVID-19 restrictions and geographical barriers by allowing

Alibaba’s cutting-edge technology helping to bring people closer together at Beijing 2022

From products and services to enhance their Games-time experiences to ongoing programmes to assist in their personal and sporting development,

Worldwide Olympic Partners showing their support for athletes in Tokyo

As the “Cloud Services” Partner, Alibaba is providing best-in-class technologies to enhance the experience for event organisers, fans, athletes

Alibaba’s Tokyo 2020 innovations helping transform Olympic Games for digital era

Each month until the Olympic and Paralympic Games Paris 2024, Le Club Paris 2024 is offering its members the chance to take part in fun challenges,

AliExpress rewarding consumers for Le Club Paris 2024 challenges 

Each month until the Games in 2024, the Paris 2024 Club will offer its members the chance to take part in fun challenges, enjoy exclusive meetings

Worldwide TOP Partner Alibaba supports Le Club for Paris 2024 

The new portal features the latest news, photos and announcements related to the Olympic Games Tokyo 2020, as well as interactive content tailored

IOC launches Tokyo 2020 portal on Alibaba’s Tmall

January marked the three-year anniversary of Alibaba’s partnership with the IOC and, to celebrate the YOG in Lausanne, AliExpress launched a two-week

Digital marketplace AliExpress showcasing Lausanne 2020 to fans around the world

By drawing on its innovations across e-commerce, cloud services and digital media platforms, the company aims to help create a more connected,

“Much more than a sponsorship”: Alibaba’s Chris Tung hails TOP Partnership as company looks ahead to Tokyo 2020

TheBeijing 2022 ticketing programme will harness Alibaba’s technological and data expertise, ensuring a fully digitally enabled ticketing programme

Beijing 2022 ticketing solutions to be provided by Alibaba Group

Ma’s visit marked the two-year anniversary of Alibaba joining The Olympic Partner (TOP) worldwide sponsorship programme – a historic, long-term strategic partnership with the IOC that is helping to transform the Olympic Games for the digital era.
In his address to the IOC staff, Jack Ma said “Alibaba is very honoured to join with you to move the Olympics to the next stage.

IOC welcomes Alibaba Executive Chairman Jack Ma to Lausanne 

Set to be in place for Tokyo 2020, OBS Cloud aims to offer all the necessary cloud components, in specialised configurations, to support the extremely demanding content production and delivery workflows of broadcasting the Olympic Games.

Alibaba and OBS collaborate for Tokyo 2020 broadcasting cloud solution

The Alibaba Group Olympic Games showcase is an interactive, future-looking experience that shows fans, athletes, organising bodies and fellow Partners Alibaba’s vision for a future Olympic Games - one that runs completely on the cloud.

Olympic Partner Alibaba Group opens new doors to the cloud for its first Olympic Games 

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IOC President joins Olympians and cultural stars at Mengniu’s China Night in Paris

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Chris Tung, President of Strategic Development at Alibaba Group and Tony Parker

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Alibaba is supporting the implementation of Olympic Agenda 2020+5 through its innovative cloud and e-commerce technologies.

Alibaba at the Olympic Games

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