Healthy Body Image

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When girls and women practise sport, they can profit from many health benefits.

While these positive attributes far outweigh the risks involved in sports participation, there is scientific evidence that, under certain circumstances, the healthy body image of some female athletes can suffer through sport. In particular, the Relative Energy Deficiency in Sport (REDs) can have a significant impact on the lives of the girls and women concerned.

The four “Hungry for Gold” videos are an educational tool aimed at athletes, parents, coaches and support staff, as well as administrators, informing them about the REDs as well as the related health implications.

Through the experiences of our fictional characters, Anezka, Aiko, Tochi, Jesse and Akeyo featured in the “Hungry for Gold” videos, viewers

  • can learn about healthy eating and exercise habits,

  • understand the importance of a healthy body image, and

  • find out how to prevent the development of the REDs