The IOC’s broadcasting policy is based on the Olympic Charter: “The IOC takes all necessary steps in order to ensure the fullest coverage by the different media and the widest possible audience in the world for the Olympic Games.”
The IOC owns all the global broadcast rights to the Olympic Games, including via television, radio, mobile phones and internet platforms. It is responsible for awarding these rights to broadcasters around the world, to ensure the widest possible coverage of the Games. To achieve this objective, it sells the Olympic broadcast rights to an increasing number of nations, territories and markets, mainly to broadcasters which can ensure the widest possible coverage in their respective territories.
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