What are the objectives of Olympic marketing?

  • What are the objectives of Olympic marketing?

    The aim of Olympic marketing is to ensure the stability and financial independence of the Olympic Movement through long-term sponsorship, licensing, rights sales and other programmes.

    Its job is to generate revenue, which is then distributed within the Olympic Movement; provide financial support for sport in emerging countries; allow the largest number of people to experience the Olympic Games broadcast; and to control and limit the commercialisation of the Games.

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