The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.
There are different levels of marketing and licensing programmes linked to the Olympic Games at the International Olympic Committee (IOC), the Organising Committees of the Olympic Games (OCOG) and the National Olympic Committees (NOCs).
Under the direction of the IOC, "The Olympic Partner" (TOP) programme is a global sponsorship programme created in 1985, whose aim is to generate diversified revenue to be shared in equal measure between the OCOGs and the Olympic Movement.
The Organising Committees (OCOGs) manage their own commercial programmes to support the staging of the Games. Contracts are negotiated directly by the OCOG and are generally limited to the Olympic quadrennial period.
National Olympic Committees (NOCs) manage local sponsorship programmes in non-competing categories to the TOP sponsors that support their sports development activities and Olympic teams. These sponsorship programmes grant Olympic marketing rights within the NOC country or territory only.
For more information on the latter two, please refer to the local sponsorship programmes section. For more precise information on local sponsorship opportunities for the upcoming Games, please contact the relevant NOC or OCOG.
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