Toyota invites the world to “Start Your Impossible”
Worldwide TOP Partner Toyota has launched its “Start Your Impossible” campaign, an initiative that highlights the company’s commitment to provide freedom of mobility for all.
“Start Your Impossible” marks Toyota’s commitment to supporting the creation of a more inclusive and sustainable society in which everyone can challenge their impossible. The fully integrated campaign also highlights Toyota's mission to create a barrier-free society, and reinforces the company's values of humility, hard work, overcoming challenges, and never giving up.
"At Toyota, we embrace the potential of new technology to help us create products and services that enable people to overcome barriers and to reach their potential. The Olympic and Paralympic Games align with Toyota's values and are platforms to showcase our global commitment to the concept of mobility for all." Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation
A group of 16 athletes are taking part in the first "Mobility for All" spot of the campaign, including:
- Tatyana McFadden, the world's leading wheelchair racer, who has won 17 medals across five Paralympic Games editions for the USA;
- Brad Snyder, American Paralympic swimmer, former captain of the US Naval Academy swiming team and three-time gold medallist at the Paralympic Games Rio 2016;
- and Rami Anis, a swimmer from Syria, part of the Refugee Olympic Team at the Olympic Games Rio 2016.
At Toyota, we embrace the potential of new technology to help us create products and services that enable people to overcome barriers and to reach their potential. The Olympic and Paralympic Games align with Toyota's values and are platforms to showcase our global commitment to the concept of mobility for all
To celebrate the launch of this global initiative, and its partnership with the Olympic Games and the Paralympic Games, Toyota held its first-ever Toyota Mobility Summit in Athens, Greece, the host city of the first modern Olympic Games, on 16 October. The event featured a live conversation with Akio Toyoda, as well as a series of discussions led by Toyota Executive Vice President Didier Leroy, with global thought - leaders and Olympic and Paralympic athletes.
The event covered topics of mobility from social, physical well-being and sports perspectives, as well as the future of mobility via technology advancements and research.
A Worldwide TOP Partner since 2015, Toyota will work with the Organising Committees through to 2024 to provide sustainable mobility solutions for the Games to help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems. The partnership will help deliver a mobility legacy in the host cities and countries.