IOC makes the ecological choice thanks to Worldwide Olympic Partner Toyota

19 Dec 2016
IOC News

Last year, the IOC announced a ground-breaking global partnership with Toyota to provide innovative and sustainable solutions for the Olympic Movement in line with Olympic Agenda 2020, the strategic roadmap for the future of the Olympic Movement, which has sustainability as one of its three key pillars.

Beginning in 2017, Toyota will work with the IOC, organisers of the Olympic Games, and National Olympic Committees around the world to deliver sustainable mobility solutions. 

Today, the newest Worldwide TOP Partner delivered a new fleet of hybrid cars for the IOC administration. The vehicles use Toyota’s latest hybrid technology, combining the benefits of gasoline engines and electric motors to provide sustainable mobility solutions.

IOC President Thomas Bach received the cars from Mr Philippe Rhomberg, CEO of Toyota Switzerland AG, at the IOC’s Headquarters in Lausanne, Switzerland.

After receiving the cars IOC President Thomas Bach said: “This is another step in this exciting partnership, and I am particularly delighted about the new hybrid cars, which is another clear demonstration of the IOC’s commitment towards sustainability. I would like to thank Mr Akio Toyoda for his great personal commitment and Mr Rhomberg and his team here in Switzerland, as well as the fleet team in Toyota Motor Europe based in Brussels, for their support in implementing this programme.” 
This is another step in this exciting partnership, and I am particularly delighted about the new hybrid cars, which is another clear demonstration of the IOC’s commitment towards sustainability. Thomas Bach IOC President

Toyota Switzerland’s CEO Mr Philippe Rhomberg confirmed: “We are very proud of the partnership with the IOC, and I would personally like to thank IOC President Thomas Bach and his team in bringing the start of this journey to life. Their vision of creating a better world through sport is a perfect match for Toyota's philosophy. Every day, we make every effort to provide even better mobility solutions for society through respect, teamwork and the pursuit of continuous improvement - in the true spirit of the Toyota Way.”

Toyota also wants to use the partnership to truly embrace the spirit of the Games in its day-to-day business.  When announcing the partnership in March 2015, Toyota Motor Corporation President Akio Toyoda said: "We will do everything possible to fulfil our new role in The Olympic Partner (TOP) Programme, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry. Under this Olympic flag, let us today reaffirm the power of sport to bring people together. And let us dedicate ourselves to creating a better world by promoting sport in the Olympic spirit of friendship, solidarity and fair play."

Toyota will support the entire Olympic Movement in the mobility category, which includes vehicles, mobility services and mobility solutions. It will provide sustainable mobility solutions for the Olympic Games to help with low-emission, safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems.

Toyota will also support the entire Olympic Movement through funding and a global promotional reach. Under the IOC’s management, the TOP Programme supports the National Olympic Committees and the Organising Committees, helping ensure that the Olympic Games and the Olympic Movement are truly global. The IOC redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.25 million goes to help athletes and sports organisations at all levels around the world. 

Related News
  • Olympic Channel Olympic Channel

    Worldwide TOP Partner Toyota becomes Founding Partner of Olympic Channel

  • IOC News

    IOC Announces Toyota as TOP Partner to 2024

back to top