Worldwide TOP Partner Toyota becomes Founding Partner of Olympic Channel

Olympic Channel
The International Olympic Committee (IOC) today announced that Worldwide Olympic Partner Toyota Motor Corporation (Toyota) has become a Founding Partner of the Olympic Channel.

“We are delighted that Toyota, our newest Worldwide TOP Partner, will also support the Olympic Channel as a Founding Partner,” said IOC President Thomas Bach. “We look forward to strengthening our partnership through the Olympic Channel.”

The Olympic Channel is a new, groundbreaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round, which will launch worldwide on Sunday 21 August following the Closing Ceremony of the Olympic Games Rio 2016.

The Founding Partner agreement has a four-year term extending through to the end of 2020. Through the Olympic Channel Founding Partner relationship, Toyota will receive exclusive advertising opportunities and will work with the Olympic Channel team to co-develop inspiring and exciting content. Toyota joins fellow Founding Partner Bridgestone in supporting the development of the Olympic Channel to put content into the hands of fans anytime, anywhere, and on any device.

The IOC announced Toyota as a Worldwide TOP Partner in 2015. As a TOP Partner, Toyota will support the organisers of future Olympic Games, the IOC and National Olympic Committees and their Olympic teams around the world. In line with Olympic Agenda 2020, with sustainability as one of its key pillars, Toyota will work with the Organising Committees through to 2024 to provide sustainable mobility solutions for the Games to help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems. The partnership will help deliver a mobility legacy in the host cities and countries.


About the Olympic Channel

The Olympic Channel is a digital-first, multiplatform global Olympic media entity, which aims to broadcast the Olympic Movement and its inherent values all year round, especially in the periods between the Olympic Games.  The primary objectives of the Olympic Channel are to provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and to help create anticipation while providing opportunities to "re-live the experience" after the Games; continuously highlight the relevance of the Olympic Movement's ideals to the challenges of today's world; provide a platform for sharing the IOC's very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives; and engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education. At launch, the Olympic Channel will be a digital platform, with on-demand content available across the web, mobile, tablet and other connected devices where fans can experience the power of sport and Olympism 24 hours per day, 365 days a year. Audiences will also be able to access content and engage through a variety of social media platforms as part of the Olympic Channel network. For more info, please visit

About the IOC

The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.25 million goes to help athletes and sports organisations at all levels around the world.

For more information from the IOC, please contact the IOC Media Relations Team: 

Tel: +41 21 621 6000 email:, or visit our website at

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