Since Innsbruck 2012, the Winter Youth Olympic Games are a catalyst for innovation

12 Jan 2022
IOC News YOG

The Innsbruck 2012 Winter Youth Olympic Games, held from 13 to 22 January 2012, had a ground-breaking competition programme, in terms of both disciplines and formats (mixed-gender and mixed-nation) and encouraged teenagers all over the world to achieve sporting excellence and incorporate the Olympic values through a tried and tested culture and education programme. 

© 2012 - IOC / Richard JUILLIART

For the first time, athletes aged from 15 to 18 tested the winter version of the YOG at Innsbruck 2012, Of the 63 events contested in Innsbruck, 18 were new, such as women’s ski jumping, freestyle skiing half-pipe and snowboard slopestyle.

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The Youth Olympic Games continued evolving with each subsequent edition. For Lillehammer 2016, new events were also introduced, with monobob and cross-country cross. And now the monobob is set to make its Olympic Winter Games debut at Beijing 2022.

Lillehammer 2016 Winter YOG, Bobsleigh, monobob Men IOC

Lausanne 2020 saw the introduction of ski mountaineering which will become part of the Olympic Winter Games at Milano-Cortina 2026. Some of the other sporting innovations were the women’s double in luge, the women’s Nordic combined, the mixed doubles curling and the mixed (gender and nation) 3-on-3 ice hockey tournament.

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A breeding ground for technological experimentation

In addition to their purely sporting element, the YOG are a breeding ground for digital experimentation. In Innsbruck, the mascot, YOGGL, was chosen as the result of a competition on Facebook. The little Alpine chamois proved a monster hit and had sold out completely even before the YOG started!

Innsbruck 2012 Olympic mascot Yogger plays Ice Hockey ©2012 Getty Images

Lillehammer 2016 saw the introduction of virtual reality and all kinds of interactive applications to educate and inform the athletes about the history, values, and ideals of the Olympic Movement.

Lausanne 2020 saw record participation, 70 per cent higher than for Innsbruck 2012. Same digital media explosion with 64 million page views on social media, 25 times more than for Lillehammer 2016. Not to mention the 150 million people around the world who followed the competitions on television. The impact of the YOG is getting bigger edition after edition.

Short track speed skating, IOC

Educational Games

One of the trademarks of the YOG is their education programme, which seeks to train champions for everyday life as well as on the field of play. Based around three main pillars - protecting the athlete, performance and life outside sport - the full content is now freely available on the IOC’s website, for International Sports Federations (IFs), National Olympic Committees (NOCs) and the organisers of major sports events.

In the space of a decade, the YOG have thus confirmed their position as innovative, educational, and participative Games. They offer the young participants additional activities. They put the public at the heart of the event by inviting them to the medal ceremonies. The impact on young people and the local community is significant.

The next Winter YOG will be held in Gangwon in the Republic of Korea, from 19 January to 3 February 2024. This edition is currently being built on the legacy of the Olympic Winter Games PyeongChang 2018. The programme will feature 1,900 athletes, 81 events spread over four competition venues, two Youth Olympic Villages and further innovations that we shall discover in two years’ time.

How Chloe Kim, Eileen Gu used Winter Youth Olympic Games as springboard for success

Athletes are given a taste of what Olympic life is like from the increased pressure to extra media attention, and many YOG gold medallists will be in action at Beijing 2022.
Learn more
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