Over many years, the International Olympic Committee (IOC) and its stakeholders have been helping to build a more peaceful and better world through sport by supporting a number of grassroots projects around the world. Now, through Olympism 365, these projects are being brought into one aligned, focused strategy, which is already starting to bear fruit.
The goal of Olympism 365 is to strengthen the role of sport as an important enabler of the United Nations Sustainable Development Goals (UN SDGs), and the strategy is the engine behind Recommendation 10 of Olympic Agenda 2020+5, the IOC’s strategic roadmap.
Underpinned by innovative partnerships between the IOC and a range of stakeholders – including from the Olympic Movement, the IOC’s commercial partners, NGOs, government departments, development banks, UN and development agencies, and programme delivery organisations – Olympism 365 is a catalyst to help bring together projects and programmes that use sport and to impact people’s lives in key areas of society, such as education, health and inclusion.
Olympism 365 highlights
In the months since Olympism 365 was endorsed by the IOC Executive Board in October 2021, the impact of the IOC’s contribution to creating new ways to access and benefit from sport has been accelerated. Some of the highlights so far in 2022 include the following:
Youth at the heart of community projects
Young people play a key role in leveraging the power of sport and Olympism to make a positive difference in their communities, as demonstrated in the examples below:
Collective action central to Olympism 365
The next step in delivering the strategy will be the establishment of coalitions and networks of aligned sport-based projects, programmes and initiatives focused on contributing to clusters of Sustainable Development Goals, for example education and livelihoods, healthy and active communities, and equitable and inclusive societies.
Organisations and partners involved in these networks will have opportunities to share insight, learnings and best practices with each other and Olympic Movement stakeholders such as International Federations, NOCs, the IOC’s Worldwide Olympic Partners, athletes and IOC Young Leaders, as well as a range of stakeholders from outside the Olympic Movement.
The facts and figures recorded this year are just a snapshot of the lives and communities that the IOC and Olympism impact through sport. The coordinated, partnership-based approach of Olympism 365 promises to provide a huge boost to these and other initiatives all over the world in the years to come.