IOC launches Olympic-inspired apparel collection for every day
The International Olympic Committee (IOC) launched its debut Olympic Collection apparel. The timeless styles for every day include hoodies, sweatshirts and t-shirts designed around the Olympic rings for the first time. The Olympic Collection apparel is available now at shop.olympics.com.
Each piece of the Olympic Collection apparel features the iconic Olympic rings at the heart of its design. The Olympic emblem’s origin goes back to the early days of the modern Olympic Games, designed in 1913 to symbolise unity across continents and between athletes.
To complement this, each style across the Olympic Collection apparel range also features bespoke design nods to the unique spirit of the Olympic Games. This includes details which will be familiar to fans and athletes alike, such as “records are made to be broken” and “faster, higher, stronger – together”. The hoodies, sweatshirts and t-shirts are available in a range of vibrant colourways, which are representative of the distinct colour palette of the Olympic brand.
Explore the full Olympic Collection apparel range and wider Olympic collections, including Paris 2024 and the Olympic Heritage collection, at shop.olympics.com now. The Olympic Collection apparel falls under the IOC’s global licensing programme, developed as part of the Olympic Agenda 2020 recommendations, to strengthen and promote the Olympic brand all year round.
Notes to editors
Shop.olympics.com is the unified online shop operated by the International Olympic Committee, through which fans can purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC and the Organising Committees for the upcoming editions of the Olympic Games, Paris 2024, Milano Cortina 2026 and LA28. This complements the Olympic store on Tmall, developed in collaboration with Worldwide Olympic and Paralympic Partner Alibaba, the official platform for Chinese fans to purchase official Olympic and Paralympic products.
Shop.olympics.com is available worldwide, except in Afghanistan, Belarus, China, Cuba, Iran, Libya, North Korea, Peru, Russia, Syria and Ukraine. Availability of the Olympic Collection apparel varies depending on location. Sizes range from XS – XXL.
The IOC global licensing programme
Building on Olympic Agenda 2020, the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill.