Panasonic technology bringing “wow factor” to venues during Beijing 2022

Cutting-edge projectors from Worldwide Olympic Partner Panasonic are bringing a new dimension to the sports presentation at several venues during the Olympic Winter Games Beijing 2022.

Panasonic technology bringing “wow factor” to venues during Beijing 2022 IOC/John Huet

Multiple units of Panasonic's latest 30,000 lumens 4K resolution super high brightness projectors are being used to display immersive graphics and animations directly onto the ice at the Capital Indoor Stadium, National Aquatics Centre, National Indoor Stadium, Wukesong Sports Centre and National Speed Skating Oval.

These eye-catching visual presentations have been helping to enhance the sports presentation by entertaining fans and building excitement ahead of events in sports such as curling, ice hockey, figure skating, short-track speed skating and speed skating.

“You really need to see it to appreciate it,” explains a Panasonic Beijing Cluster Manager. “It’s very different in each venue. There are a lot of things happening in 3D. Then suddenly you’ll have water flooding in and the whole field of play looks like a swimming pool. It’s quite impressive.”

According to the Panasonic Project Manager, the projectors are just one element of the audiovisual technology that the company has supplied to the Beijing 2022 Organising Committee.

Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Cutting-edge projectors from Worldwide Olympic Partner Panasonic are bringing a new dimension to the sports presentation at several venues during the Olympic Winter Games Beijing 2022.
IOC/Tom Dulat
http://www.facebook.com/sharer/sharer.php?u=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022
http://twitter.com/share?url=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022&text=Panasonic technology bringing “wow factor” to venues during Beijing 2022 &via=olympics
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Cutting-edge projectors from Worldwide Olympic Partner Panasonic are bringing a new dimension to the sports presentation at several venues during the Olympic Winter Games Beijing 2022.
IOC/Dave Thompson
http://www.facebook.com/sharer/sharer.php?u=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022-1
http://twitter.com/share?url=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022-1&text=Panasonic technology bringing “wow factor” to venues during Beijing 2022&via=olympics
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Cutting-edge projectors from Worldwide Olympic Partner Panasonic are bringing a new dimension to the sports presentation at several venues during the Olympic Winter Games Beijing 2022.
IOC/Abbie Parr
http://www.facebook.com/sharer/sharer.php?u=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022-2
http://twitter.com/share?url=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022-2&text=Panasonic technology bringing “wow factor” to venues during Beijing 2022&via=olympics
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Panasonic technology bringing “wow factor” to venues during Beijing 2022
Cutting-edge projectors from Worldwide Olympic Partner Panasonic are bringing a new dimension to the sports presentation at several venues during the Olympic Winter Games Beijing 2022.
IOC/Ubald Rutar
http://www.facebook.com/sharer/sharer.php?u=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022-3
http://twitter.com/share?url=https://olympics.com/photos/panasonic-technology-bringing-wow-factor-to-venues-during-beijing-2022-3&text=Panasonic technology bringing “wow factor” to venues during Beijing 2022&via=olympics

“The key focus is giving the sports presentation team the tools to deliver entertainment to the spectators,” he says. “So that's the PAs, the screens and the projection systems that you see in the venues. It's all about looking after all of their audio-video requirements.”

Panasonic first supported projection mapping for the Opening and Closing Ceremonies at the Olympic Games London 2012, and has helped take the visual spectacle to new levels at each Games since then. For Tokyo 2020, this included enhancing the presentation of events such as the men’s and women’s 100m final in athletics, as well as at the gymnastics, volleyball and sport climbing venues. And much like the athletes always looking to improve their performances from one Games to the next, the Panasonic Project Manager says it is the same for Panasonic as they look ahead to Paris 2024.

“At every Games, Panasonic are keen to do something new,” he explains. “At the same time, the Organising Committee are always very keen to do something that hasn't been done before. So we always work very closely with them to try and achieve something new and exciting each time.”

Panasonic has been a Worldwide Olympic Partner since 1987, when it joined The Olympic Partner Programme as a charter member, and for over 35 years it has been supporting the Olympic Games with its cutting-edge audiovisual equipment solutions.

The Olympic Partner Programme

The Olympic Partners (TOP) programme is the highest level of Olympic sponsorship, granting category-exclusive marketing rights to the Summer, Winter and Youth Olympic Games to a select group of global partners.
Learn more
Related News
Prev
Next
  • Beijing 2022

    Making the most of the Olympic experience at Beijing 2022

  • Olympics.com Beijing 2022

    Fans embracing new ways to consume the Olympic Winter Games at Beijing 2022

  • Beijing 2022 Beijing 2022

    Beijing 2022 set to be the most immersive Olympic Winter Games yet

  • BEIJING, CHINA - FEBRUARY 03: Rebecca Johnston #6 of Team Canada scores a goal against goalkeeper Andrea Braendli #20 of Team Switzerland during the second period of the Women's Ice Hockey Preliminary Round Group B match between Sweden and Japan at Wukesong Sports Centre on February 03, 2022 in Beijing, China. Beijing 2022

    Beijing 2022 sets new records for gender equality

back to top