04 May 2021
Centralised hub for all things Olympic will deliver new digital content, grow digital engagement
The International Olympic Committee (IOC) has unveiled Olympics.com, its new digital platform, which provides a comprehensive source for information, news and original content related to the Games.
As we approach the Olympic Games Tokyo 2020, Olympics.com will be the single source for all Games-related information, as well as comprehensive detail about every modern Olympic Games going back to 1896. Fans can learn more about their favourite athletes, with individual athlete pages, and get up to speed on the latest news related to the Olympics, athletes and competitions. There will also be new digital features, including more personalised user experiences, ticketing, fantasy games and an Olympic e-commerce presence.
Olympics.com will host a dedicated section for premium original video and live sports content via the Olympic Channel, the IOC’s award-winning global media destination, where fans can watch on demand the “Five Rings Films” signature documentaries, long-and-short-form series, live events (such as select Olympic qualifying events), and 75 original series, comprising 1,000 episodes of inspiring athlete-focused content about some of the world’s greatest Olympians.
“We are excited to welcome people from around the world to the IOC’s new digital platform,” said IOC President Thomas Bach. “Olympics.com provides a new digital experience to strengthen our connection with Olympic fans and partners globally. This is for the benefit of the athletes, International Sports Federations, National Olympic Committees, Organising Committees for the Olympic Games, Olympic Partners and the IOC.”
Olympics.com creates one structure for all Olympic online properties, including the Olympic Channel, Tokyo 2020 and future Games, providing one people-centric user experience. The website will allow for improved, streamlined digital engagement during and between the Olympic Games. Tokyo 2020 will be the first editions of the Olympic and Paralympic Games to have their digital presence as part of Olympics.com. To further the IOC digital media presence, social media has been consolidated into @olympics accounts across global platforms including YouTube, Facebook, Instagram, Twitter and TikTok.
As part of this consolidation, the IOC also unveiled its institutional hub, IOC.org, focused on the broader mission-based efforts of the IOC. This platform, developed for partners, stakeholders and the media, will provide information on the key initiatives and programmes of the Olympic Movement.
The digital transition directly supports Olympic Agenda 2020+5, the organisation’s strategic roadmap, which was approved at the 137th IOC session in March 2021, in which recommendation 8 states: “Grow digital engagement with people”. Today’s announcement builds upon this recommendation by creating a singular, people-centric platform, Olympics.com, which better utilises Olympic digital and social media channels to drive engagement and deliver content and communications.