The “everywhere you want to be” campaign - which includes social media extensions, television and digital advertising – features the achievements of Olympic athletes as a means to inspire consumers to pursue their own dreams.
Visa – which has been a proud sponsor of the Olympic Games for more than 27 years - is using popular social media platforms around the world, including Facebook (www.facebook.com/visa) and Twitter (@Visa) to ask fans to share what inspires them and lend their support to Olympic athletes using #everywhere.
For more information:
http://www.olympic.org/Documents/IOC_Marketing/Sochi_2014/IOC_MEDIA_GUIDE_2014.pdf