Visa has already made its mark introducing programs that not only recognise and celebrate the athletes’ participation, but also developing new and innovative products that will help enhance fans’ experience.
To celebrate the 100-day mark leading up to the Singapore 2010 Youth Olympic Games, Visa unveiled a targeted regional extension of its global Go World marketing platform. The local campaign, which will run in select Asia-Pacific markets includes a 30-second TV commercial, print, online and out-of-home advertising. Visa’s advertising features three young athletes preparing to compete at the Youth Olympic Games - Jeffrey Lightfoot (15, football), Darren Choy (16, sailing), and Amanda Lim (17, swimming) – who reflect the Games’ values of excellence, friendship and respect.
For the convenience of all those attending the Singapore 2010 Youth Olympic Games, Visa has also introduced the world’s first Visa Prepaid card that combines general purpose payments, transit fare acceptance and Youth Olympic Games event ticketing features in one card.
The Singapore 2010 Youth Olympic Games provides an ideal platform to showcase Visa’s innovation in delivering the convenience and security of a Visa payment card, while enhancing this one-of-a-kind experience for more than 500,000 fans, athletes and officials expected to attend the Games. Visa collaborated with the Singapore 2010 Youth Olympic Games Organizing Committee, local banking partner DBS Bank and the local public transport system to bring together the various applications onto one card.