The Olympic Channel recognised by The Webby Awards for excellence in digital storytelling through sport

Three digital content pieces featuring Olympians and Paralympians have been named Webby Award Winners and Webby People’s Voice Winners for excellence in video.

The Webby Awards

The Olympic Channel, the digital platform of the International Olympic Committee (IOC), has been recognised by The Webby Awards for excellence in video across three digital content pieces launched in 2020: What Moves Me, Mariah: A Boxer’s Dream and Inspired By Sport.

“We are thrilled to accept these world-class awards, recognising the hard work and incredible creativity our team has showcased in uplifting athletes and connecting fans through digital storytelling throughout the year, and this in collaboration with outstanding partners such as Toyota,” said Mark Parkman, General Manager of the Olympic Channel. “As we prepare for the Tokyo Games this summer, we aim to continue uniting and inspiring the world through sport, and connecting the Olympic Games with people through our digital platforms.”

Commonly referred to as “the internet’s highest honour,” The Webby Awards are the leading international recognition of excellence across digital channels.  Selected by the International Academy of Digital Arts & Sciences as well as the voting public, the list of recognised works is as follows:

  • What Moves Me, produced by the Olympic Channel in partnership with Worldwide Olympic Partner Toyota, was named the Webby People’s Voice Winner in the Video: Branded Entertainment Video Series category.

The “What Moves Me” series features Toyota Team athletes from across the world opening up on their own personal challenges - sharing advice and life lessons that go beyond the sporting arena. Fitting into Toyota’s “Start Your Impossible” campaign, it was aimed at motivating young people to make a start on their goals - whether they have sporting dreams or not. The campaign has reached more than 68 million people worldwide, and has become the most successful branded series created by the IOC.

  • Mariah: A Boxer’s Dream, produced by the Olympic Channel, was named the Webby Winner and the Webby People’s Voice Winner in the Video/Sports category.

This documentary tells the story of a 16-year-old Navajo boxer, Mariah Bahe, who is fighting against all odds to become the first female Native American Olympic boxer.

  • Inspired By Sport, produced by the Olympic Channel, was named the Webby Winner in the Video Series & Channels/Sports category.

In this series, Olympians visit inspiring community sports organisations to witness the power of sport to transform lives.


Also nominated for this year’s Webby Awards was The Olympian & Paralympian Experiences Festival, created in collaboration with Airbnb and the International Paralympic Committee (IPC) - nominated by the in the Virtual & Remote: Sports category.

The Olympian and Paralympian Online Experiences are an opportunity for athletes to generate income – while in their career transition or on the road to their Olympic and Paralympic dreams – but also to share their passion for the Games and their sport with fans around the world.

To watch the above-mentioned Webby Award-winning content and to view other videos produced by the Olympic Channel go to

back to top