Unveiling the design of the Games tickets, Carlos Nuzman, the President of the Rio 2016 Organising Committee (Rio 2016), confirmed that the commemorative tickets will feature a unique logo for each Olympic and Paralympic sport, incorporating the colourful “Look of the Games”.
“This was one of the biggest challenges – the question of tickets and the story of another Games,” Nuzman said. “For these first Games in South America, we also wanted to do something different.”
Tickets for the Opening and Closing Ceremonies have also been specially designed. Mario Andrada, the Rio 2016 communications director, said the tickets were an Olympic “passport”.
“When we work so hard on the Games, we often talk about the Olympics from a historic point of view,” Andrada said. “How are we going to tell this story to our children and grandchildren? The tickets make this connection.”
The souvenir tickets will be available until 26 May and after this date, tickets will be the same size but feature a simpler design.
“The commemorative tickets were thought of as a teaser, to show a glimpse of what the supporters can expect in each of the arenas,” said Beth Lula, brand director. Work on designing the tickets began in December 2014 and consulted the directors of the ceremonies. “We wanted to capture the spirit of the event,” Lula added. “From the start, we had a commitment to leave a legacy with our messages.”
Organisers have also implemented measures to secure the tickets against fraud and resale. They underlined that fans should only buy their tickets from authorised sources.
Donovan Ferreti, Rio 2016 ticketing director, commented that Rio 2016 was working closely with police to avoid fraud and ticket touting. “Our aim to ensure tickets reach the right hands for a fair and just price,” added Ferreti.