Posters of Beijing 2022 Olympic and Paralympic Games unveiled

The Organising Committee of the Olympic and Paralympic Winter Games Beijing 2022 released a series of official and promotional posters at the opening ceremony of the 2021 Beijing Design Week. Three sets of official Beijing 2022 posters feature the Games’ emblem and mascots, while 11 promotional posters were selected from among thousands of entries received for a design competition.  

The Beijing 2022 posters feature various elements of winter sports as well as Chinese culture, and highlight the Beijing 2022 motto "Together for a Shared Future”.

For the promotional posters, the Beijing 2022 Organising Committee had launched a public call for submissions during the Beijing International Design Week last year. More than 1,500 entries were received from hundreds of design institutions, professionals, design school teachers and students.

The final 11 promotional posters depict various elements of the Olympic Winter Games, Chinese culture, winter sports in society and Beijing cityscapes.

One of the promotional posters, entitled “Passion Connects the World”, designed by a student of the Sichuan Academy of Fine Arts, takes the traditional Chinese knot as the main design element, combined with the Olympic rings and snowflakes.

“This Year in Beijing”

Another entry, from the Beijing Institute of Fashion, is entitled “This Year in Beijing” and draws inspiration from the Beijing Temple of Heaven. It uses the silhouette of the temple as a representation of snow-covered slopes and features a snowboarder in action.

Other posters depict residents of the host city enjoying snow and ice sports together, and some showcase the mascots Bing Dwen Dwen and Shuey Rhon Rhon. Giant panda Bing Dwen Dwen is the official mascot of the 2022 Winter Olympics, and glowing lantern Shuey Rhon Rhon is the official mascot of the 2022 Winter Paralympics.

In its announcement, the Beijing 2022 Organising Committee noted: “By integrating Chinese culture and the Olympic spirit, and presenting Olympic events and fitness-for-all programmes, the 11 promotional posters represent the vigour of the younger generations and their enthusiasm in winter sports.”

Beijing 2022 Posters

Official Beijing 2022 poster
Official Beijing 2022 poster
Official Beijing 2022 poster
Beijing 2022
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Official Beijing 2022 poster
Official Beijing 2022 poster
Official Beijing 2022 poster
Beijing 2022
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Official Beijing 2022 poster
Official Beijing 2022 poster
Official Beijing 2022 poster
Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Beautiful Beijing, pure ice and snow"
The 2022 Winter Olympics will focus on the athletes, project a positive and healthy image, and promote the development of the Winter Olympics in general and national sports. The central feature of the poster is the "Snow Ruyi" at the Zhangjiakou competition site. The picture skilfully combines the characteristics of the Snow Ruyi with the mountains and rivers of the motherland and the Winter Olympics mascot Bing Dwen Dwen, and makes deft use of the Games colour scheme to showcase the charm of Chinese snow and ice culture. From the poster, we can feel the affinity, vitality, speed and passion of the mascot and the National Speed Skating Oval.
Zhao Lu, Feng Tao, Wang Xueling Lu Xun - Academy of Fine Arts / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Our Olympic Games"
The aim of the Olympic Games is to harness the power of sport to serve the harmonious development of humankind and enhance human dignity. They also serve to promote mutual understanding among youth in a spirit of friendship, solidarity and fair play, thus contributing to the building of a better and more peaceful world. So the Olympic Games are not only a major event for athletes; they are also a major proponent of sport for all. Sport needs to benefit everyone and, likewise, Winter Olympics posters should involve the participation of the people. The design of "Our Olympic Games" combines popular folk winter sports with Olympic winter sports, reflecting the theme of sport for all.
Yan Dong / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Joyful rendezvous upon pure ice and snow"
The humanity of the poster is mainly reflected in the selection of graphic elements. The figures represented are winter sports athletes. The poster features a pattern inspired by traditional Chinese cultural characteristics, and rice paper is used as the background. The combination of tradition and modernity implies that tradition moves towards modernity. The poster adopts the expressive technique of "dynamic and static combination", fully embodies the aesthetic principle of harmony and has a unique Oriental cultural charm. The bright main colour of the poster plays off against the rich background colour, reminiscent of an ancient architectural painting, rendering a wonderful atmosphere. The strong contrast between the background colour and the thematic graphic palette not only highlights the notion that the Winter Olympics will be a "passionate date", but also reflects the meaning of traditional Chinese culture.
Wan Qiange, Zhao Yue Guangzhou - Academy of Fine Arts / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"This year, in Beijing"
The Beijing Temple of Heaven features as the central element. Its streamlined silhouette is used to represent the shape of snowy mountains, and the creative expression is combined with the Olympic Winter Games. The classic red is used to reflect the traditional Chinese temperament and offer a taste of Beijing, and the contrast between red and blue conveys the impact of sport. The entire image uses a “noise effect” to further emphasise the snowy atmosphere in winter.
Li Xiaomin, Zhang Rong Beijing - Institute of Fashion / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Join us join in"
This poster uses oil painting techniques to simply depict the scene of people skating on the North Sea in Beijing, conveying the message that ice and snow sports are all around us. "Join us join in" evokes a progressive relationship, encouraging people to join in with ice and snow games, join in with ice and snow sports, and enjoy the ice and snow world together at the Winter Olympics.
Sun Yafei / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Passion connect the world"
The central feature of this poster is the Chinese knot, which is combined with the Olympic rings and snowflakes. The Chinese knot is interlinked with the five Olympic rings to showcase Chinese hospitality, and combined with the outline of snowflakes to evoke a winter pageant.
Su Yun Zhang - Sichuan Academy of Fine Arts / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Healthy China, dynamic Winter Olympic Games"
The main body of the poster features three winter athletes in action, with dynamic ribbons swirling around them, against a backdrop of snow and ice. The ribbons alternate between landmarks such as the Temple of Heaven and the Great Wall, with the Winter Games mascots Bing Dwen Dwen and Shuey Rhon Rhon adding to the lively, youthful atmosphere and sense of rhythm. The poster conveys the beautiful vision of the Beijing 2022 Winter Olympics and depicts the dynamic, pure scenery of ice and snow.
Zhao Lu, Zhang Yang, Xie Chaoyang, Ma Rulong - Lu Xun Academy of Fine Arts / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Passion Ignites Heart Fire"
This poster uses the mascots to represent the vision and goal of active and peaceful competition, with the torch, flame, snowflake and other graphic elements expressing the theme of "pure ice and snow”, which is said to "ignite heart fire". The heart pattern on the palm of Bing Dwen Dwen’s paw represents the warm welcome by the host country to friends from all over the world. Red represents the flame of the Winter Olympics and the passion of the athletes, while blue symbolises the purity of ice and snow.
Wan Qiange, Liu Yiyun - Guangzhou Academy of Fine Arts / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Traditional Chinese new year, legendary winter Olympic dream"
Kong Weikang - Shanxi Media College / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Participate in the grand event "
The classic representation of ice and snow sports has been adapted to form a variety of snowflakes in winter and combined with the Olympic rings graphics and colours to depict a set of competition highlights. The design not only reflects the heroic performances of the athletes and showcases the Olympic spirit, but also conveys the atmosphere of grand events.
Hang Hai, Lin fan, Liu Dian - Central Academy of Fine Arts / Beijing 2022
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Beijing 2022 poster
Beijing 2022 poster
"Winter dance"
The use of the emblem colours blends purity and passion, and the interlacing rhythmic lines evoke some of the wonderful moments of winter sports. The movements are reminiscent of a winter dance, a passionate pageant in the purity of snow and ice.
Chen Xiang - Guangzhou Lingxiu Design Co., Ltd / Beijing 2022
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