Olympic Partners bringing the Games to life
Support from the business community has always been a key factor in the staging of the Olympic Games and supporting the operations of every organisation within the Olympic Movement.
Worldwide Olympic Partners provide a wide range of products and vital technical services to the entire Olympic family. The Olympic Winter Games PyeongChang 2018 are no different, with sponsors playing a significant role before, during and after the Games by providing the Organising Committee with goods, services, technology, expertise and staff.
“Our commercial partners’ investment and support at PyeongChang 2018 has once again been crucial to the staging of the Olympic Winter Games and to bringing the unforgettable moments to a global audience thanks to continuous innovation and fantastic broadcast coverage.” said Timo Lumme, Managing Director of IOC Television and Marketing Services.
Through innovative global marketing campaigns and showcasing, the Partners have also helped to bring PyeongChang 2018 to life by building excitement ahead of and during the Games and promoting the Olympic values throughout the world.
In addition, the Partners are supporting a number of community, education, sustainability and infrastructure development projects throughout the host region, while providing vital financial support to every National Olympic Committee to enable them to develop and support their Olympic athletes.
Rights-Holding Broadcasters (RHBs)
For the Olympic Winter Games PyeongChang 2018, Olympic fans across the world are able to access more coverage than any previous Olympic Winter Games, including record numbers of digital broadcast hours. Over 5 billion people in the world will have access to the TV coverage. In addition, the amount of content on digital platforms is expected to be close to double that aired on TV.
In the Republic of Korea, the Opening Ceremony attracted five times the audience of the Olympic Winter Games Sochi 2014 Opening Ceremony. In the US, across the first 9 days of competition, NBC Sports Digital has streamed 1.3 billion live minutes of coverage, more than triple the total for the whole of the Olympic Winter Games Sochi 2014. Across Europe, all Discovery and Eurosport platforms (TV + Digital) have now accumulated more than 1 billion PyeongChang video views, resulting in 373 million viewer hours on all platforms consumed on the first weekend of the Games alone.
Continuous innovations are also key. Olympic Broadcasting Services (OBS) and Rights-Holding Broadcasters are using the latest technologies, including 4K/8K and Virtual Reality, to enhance the viewers’ experience.
PyeongChang 2018 is also the first time the Olympic Channel has operated during the Olympic Games. As a Rights-Holding Broadcaster, the Olympic Channel is streaming 1,350 hours to India, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.
For more information, please read the IOC’s PyeongChang 2018 Marketing Media Guide