The stage is set for the Olympic Games Paris 2024, with around 10,500 athletes set to take part, 8.6 million tickets sold, and people coming together all around the world to experience the unique spirit of the Olympic Games.
Whether in Paris, or at home, a host of Olympic digital innovations and offerings have been designed to give people everywhere more ways to experience and join in all the magic, entertainment and joy of the Olympic Games Paris 2024.
Fans can experience the Olympic Games like never before by downloading the official app and following Olympic social handles.
Reimagined Olympic and Paralympic Games Paris 2024 app
Paris 2024 Olympics: The official app of the Olympic and Paralympic Games Paris 2024 is a vital tool for fans witnessing the magic of the Games firsthand in Paris and those enjoying all the sporting action all over the world.
The app has been completely redesigned for Paris 2024 to include:
Immersive and interactive AR features
Fans can join in the fun with over 15 unique Olympic augmented reality (AR) features available through the official Olympics app, on the Olympics’ official SnapChat handle, at competition venues and on the streets of Paris.
In Paris, fans can take a step back in time to experience the Olympic Games Paris 1924 and activate real-time Olympic records through an in-city AR experience at iconic landmarks Champs Élysées, Hôtel de Ville and Saint Paul.
From anywhere, experience the joy of the Olympic Games with interactive lenses, including playing with the official Paris 2024 mascot and opportunities to show support for national teams with flag lenses and the Refugee Olympic Team.
For the first time, the official Paris 2024 poster also features AR, with an immersive experience bringing the intricate artwork to life digitally and fans closer to the Games.
Paris 2024 will be a celebration of sport, and more than sport. People from all corners of the world, of all ages and backgrounds, will join together in a celebration of community, inspiration and joy. We aim to bring this spirit to life, delighting fans everywhere, through diverse, fun and engaging digital experiences
25,000 posts planned across 40 Olympic social handles
@Olympic social handles, together with Paris 2024, will bring all the magic of the Olympic Games to fans across the world, with 40 different handles, in 9 languages, delivering an estimated 25,000 posts across the two weeks.
Extensive coverage includes sporting highlights, unique medal graphics to digitally celebrate every medal won during the Games; an array of content and activation highlights from Worldwide Olympic Partners; daily creative collaboration features with a curated network of artists and creators; and athlete-led content telling the personal stories beyond the field of play and diving into the unique and iconic Parisian culture.
More opportunities to interact with curated digital platform collaborations
Olympic Creator Programme
Paris 2024 will also feature the first-ever Olympic Creator Programme, in collaboration with Instagram, YouTube and TikTok, inviting content collaborators outside the world of sport to experience all the magic of the Olympic Games. Sharing their experience will bring unique, diverse and creative perspectives for fans to follow.
Fan experiences, exclusive content and breaking news on Olympics.com
Olympics.com is the digital destination for fans to find breaking sports news, video highlights and original sports series.
During Paris 2024, Olympics.com will offer bespoke content in 11 languages, and live blogs in French, English, Spanish, Italian, Portuguese, Japanese and Mandarin, and podcasts in Portuguese, Spanish and English.
Coverage will include everything from previews, athlete interviews (before, during and after the Games), insights from now retired Olympic legends, unique behind-the-scenes coverage of surfing in Tahiti, plus daily highlights of the splendour of Paris and the unique spirit of the Olympic Games.
Fans will be able to customise medal tables and schedules, selecting their favourite teams, sports and athletes.
New Play hub on Olympics.com and app
The Play hub is the fan experience on Olympics.com, with exclusive opportunities from experiencing live meet-and-greets with Olympians for chances to receive a digital autograph or win Paris 2024 merchandise.
People will also be able to sign up and vote on their favourite moments, win Paris 2024 prizes, and be featured on the fan social wall.
Olympic Rewards Platform
My Olympic Rewards is a new fan loyalty programme piloting ahead of Paris 2024. This platform allows fans to find an array of digital collectables, augmented reality adventures, and earn and redeem exclusive items within a global digital community.
The mobile experience is available worldwide with dedicated gamified giveaways running in four markets: US, UK, Canada, and France – where fans will get the opportunity to win a trip to Paris 2024.
My Olympic Rewards was developed in collaboration with Worldwide Olympic Partner Intel. The experience will include an Intel-powered AI membership badge, prizes and rewards from Official Licensee nWay and the online Olympic Shop
Watch the Olympic Games Paris 2024 from 26 July through local official Media Rights-Holders. Details on Olympics.com/where-to-watch-Olympic-Games-live.
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