Olympic AI Agenda – 19 April – updated information for the media

The Olympic AI Agenda is the third in a trilogy of strategy documents launched under Thomas Bach’s presidency, and presents the envisioned impact that artificial intelligence can deliver for sport. It will also set out how the IOC, as the leader of the Olympic Movement, intends to lead on the global implementation of AI within sport. This follows the groundbreaking Olympic Agenda 2020 and Olympic Agenda 2020+5 strategies, which have served as roadmaps for the Olympic Movement since 2014.

The event will see a number of keynote speakers discuss how the Olympic AI Agenda could be deployed for the benefit of the Olympic Movement and wider sporting world through a variety of practical implementation examples.

Some of the attendees include (updated list as of 9 April 2024):

• Thomas Bach, IOC President, Olympic Champion, Fencing.
• Christoph Schell, Executive Vice President and Chief Commercial Officer, Intel Corporation, and Lindsey Vonn, Olympic Champion, Skiing, who will discuss how AI could be leveraged for talent identification in sport.
• Michael Evans, Director and President, Alibaba, Olympic Champion, Rowing, James Huckle, Olympian, Shooting and Alistair Brownlee (remotely), IOC Athletes’ Commission member and Olympic Champion, Triathlon, who will discuss how AI can help athlete performance.
• Jesse Davis, Professor of Machine Learning Group & DTAI Sports Analytics Lab, KU Leuven, and Masomah Ali Zada, IOC Athletes’ Commission member, Member of the IOC Refugee Olympic Team Tokyo 2020 and Cheffe de Mission for the IOC Refugee Olympic Team Paris 2024, who will discuss a bike design study and the impact of AI on sports equipment.
• Alain Zobrist, CEO of Swiss Timing, and Nadia Comaneci, five-time Olympic Champion, Gymnastics, and recipient of the famous “perfect 10”, in a discussion on the potential impact of AI on refereeing and judging.
• Kirsty Burrows, Head of Safe Sport Unit, IOC, and Lindsey Vonn, Olympic Champion, Skiing, who will discuss the role AI can play to support safeguarding in sport.
• IOC Olympic Games Executive Director, Christophe Dubi, who will be in conversation with Kevin Walsh, Managing Partner of Deloitte, on AI’s role in optimising the execution of the Olympic Games.
• Amit Joshi, Professor of AI, Analytics and Marketing Strategy at IMD, Andrew Stephen, Deputy Dean for Faculty and Research, Professor of Marketing, Saïd Business School, University of Oxford, and Sarah Walker, IOC Athletes’ Commission member and Olympic silver medallist, BMX, who will share experiences and insights from the AI experts on the IOC’s Working Group.
• Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS), Molly Solomon, Executive Producer & President, NBC Olympic Production, and Andrew Georgiou, President & Managing Director, U.K & Ireland and Sports Europe, Warner Bros. Discovery, who will address how AI technologies are set to transform the broadcasting experience at Paris 2024.

If you would like to confirm your attendance, please register here by 12:00 BST on Thursday 11 April. Presence will be confirmed on a first-come, first-served basis, as the places available are limited.

Some of the keynote speakers, including IOC President Thomas Bach, will be available for interviews about the Olympic AI Agenda in the media mixed zone after the event. Please contact pressoffice@olympic.org well in advance to request interviews.

For camera crews or media outlets assigning more than one person to cover the event, it is imperative that each person registers separately.

Please note that, as part of the registration process, we may ask for a press card or a letter from the editor for us to accept the registration.