McDonald’s Champions

14 Feb 2010
Vancouver 2010 IOC News

This week at the McDonald’s restaurant in the Olympic Main Media Center, McDonald’s officially launched its Vancouver 2010 Olympic Winter Games programme.

Olympic gold medalists Cassie Campbell, Shawn Johnson, Picabo Street and Katarina Witt participated in a fun food competition and McDonald’s unveiled its latest menu item, Real Fruit Smoothies.

McDonald’s Champion Kids, were also at the event and later this wek they will get the opportunity to get a behind the scenes look at the Olympic athletes Village.

To get the latest news from the Champion Kids visit:

McDonald’s debuted the McDonald’s Champion Kids programme in Beijing as part of the company’s ongoing commitment to children. For the Olympic Winter Games, children from across Canada and around the world will have the opportunity to experience the Vancouver Games first-hand.

This once-in-a-lifetime journey gives them a chance to see the Games, attend Olympic events, meet athletes, visit the Olympic Village, tour the cultural sites of Vancouver and interact with
their peers from across the globe.

The children will also have the chance to serve as special youth correspondents to share their experiences with their communities through hometown news outlets.

McDonald’s has been a proud supporter of the Olympic Movement for more than 40 years. At the 1968 Olympic Winter Games, McDonald’s airlifted hamburgers to US athletes competing in Grenoble, France, after they reported being homesick for McDonald’s food.

Since then, the company has served its menu of choice and variety to millions of athletes, coaches, their families and fans. McDonald’s will bring the Vancouver Games to life for millions of customers around the world through special promotions, advertising and support for grassroots community programmes such as Olympic Day.

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