29 Jul 2015
The International Olympic Committee (IOC) today announced that Dentsu Inc. (Dentsu) has been awarded the exclusive broadcast rights in 22 countries in Asia for the XXIII Olympic Winter Games PyeongChang 2018, and the Games of the XXXII Olympiad Tokyo 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which have yet to be elected.
The agreement means Dentsu will continue as the exclusive gatekeeper for broadcast rights (all languages; all media platforms) in Afghanistan Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.
IOC President Thomas Bach said: “This agreement ensures Olympic broadcast coverage for fans across the region, including on free-to-air television. Having begun our broadcast relationship with Dentsu at the Olympic Winter Games Sochi 2014, I am pleased we will continue through to 2024.”
Kiyoshi Nakamura, Executive Officer of Dentsu said: "Following the acquisition of the broadcast rights for the 2014 and 2016 Olympic Games and Youth Olympic Games in Nanjing, we are delighted to strengthen the ongoing relationship between the IOC and Dentsu through the distribution of the broadcast and exhibition rights for all the Olympic Games until 2024. We are dedicated to contributing to the long-term development of the Olympic Movement and to deliver the excitement of the Olympics to the fans in these Asian countries and territories.”
IOC Vice-President Zaiqing Yu, Delegate IOC Member for Broadcast Rights in Asia, said: “Dentsu has a good understanding of the region’s commercial and broadcast environment, and their expertise and insight will help the Olympic Movement develop its presence and ensure excellent Olympic broadcast coverage of future Games.”
Dentsu is the Olympic broadcast partner in the region for the Olympic Games Rio 2016:
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of 3.25 million US dollars goes to help athletes and sports organisations at all levels around the world.
About the Dentsu Group
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 114 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its eight global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i.
The Dentsu Group has a strong presence in 124 countries across five continents, and employs more than 43,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
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