“Tokyo 2020 will be the most connected Olympic Games ever and we, along with tremendous support from our global partners, have created enhanced digital experiences to engage with fans before, during and after the Games,” said IOC Director of Digital Engagement and Marketing Christopher Carroll. “These offerings are designed around the ambition to not only connect with fans around the world, but also to create something memorable that will inspire people through the values of the Olympics.”
Stay connected with olympics.com and the official Olympics app
The newly launched olympics.com and Olympics app provide a digital platform for fans to keep up with the latest from Tokyo 2020 and future Olympic Games. Available on Android and iOS, the app enables deeper fan engagement with a host of new components, including the latest news, upcoming schedules and results from the Games, as well as original content and video highlights in selected territories.*
A new “Where to Watch" feature will offer fans direct, integrated access to official broadcast partner platforms providing live broadcasts of the Games based on their location.
TOP Partners unlock fan and athlete connections on Olympic platforms
Members of the IOC’s TOP Partner Programme have created a series of exciting and innovative campaigns to build excitement for the Games and engage fans with the Olympic values:
The IOC, IPC and Airbnb unveiled Tokyo Together – an exclusive chance to interact with Olympians and Paralympians. Whilst fans will not be able to attend the Olympic Games in person, the launch of these one-of-a-kind experiences is a way for people around the world to celebrate and support the athletes, while feeling as close to the action as possible.
In the lead-up to the Tokyo 2020 Games, fans around the world are invited to film themselves performing to the rhythm to cheer for their favourite athletes as part of “Tokyo 2020 Make the Beat!” A portion of the submissions will be displayed during Games time as a compilation generated using Alibaba Cloud technology.
Bridgestone and the IOC worked together to create engaging content with “Olympic State of Body”, starring surfing champion Italo Ferreira (BRA), three-time Olympic medallist Lydia Valentin (ESP), Olympic gold medallist Ryan Murphy (USA), Para triathlete Hata Yukako (JAP) and Australian wheelchair tennis champion Heath Davidson (AUS).
The IOC and Worldwide Olympic Partner Coca-Cola collaborated on the “I Belong Here” integrated digital campaign to show that, no matter who you are or where you come from, you can find your place in the Olympic Movement.
P&G’s global Tokyo 2020 campaign includes a documentary-style film series co-created with the IOC entitled “Good is Gold”, which tells the moving, real-life stories of four Olympic and Paralympic athletes and hopefuls as they take action against bias and inequality. The films can be viewed here.
Designed to show off the multicultural nature of the Olympics, Samsung and the IOC have created the World Lens. An AR experience integrated into the Olympic app (download here: Android & iOS), fans can take an interactive journey through eight of the world's diverse cultures with a series of fun filters.
Toyota and the IOC have partnered to create award-winning content – “Unleash The New” – a five-episode series featuring professional sport climber Shauna Coxsey (GBR), Pan-American surfing gold medallist Lucca Mesinas (PER), ground-breaking skateboarder Jordyn Barratt (USA), Asian karate champion Saadi Abbas (PAK) and Para taekwondo star Juan-Diego Garcia (MEX), with each athlete revealing fascinating insights into their unique journey to Tokyo 2020.
The “You Got This!” series presented by Toyota offers a minute inside the mind of Olympians and Paralympians, and reveals the fuel to their fire immediately before competition and how they approach the competition ahead, as they get ready to start their competition in Tokyo.
The Visa Award: With the support of Worldwide Olympic Partner Visa, fans will vote for uplifting moments on the IOC’s digital platform that they believe best embody the values of friendship, inclusion, acceptance and courage throughout the Games. The Visa Award being bestowed to the Olympian and Paralympian who demonstrates these traits.
Watch Tokyo 2020 highlights and compelling Olympic stories on a platform of your choice
Beyond their core television and digital coverage, Olympic broadcast partners have also established new, innovative collaborations with digital platforms to further connect with audiences in their territories.
Fans in the US can enjoy the best of the Games on Peacock. NBC Olympics will also team up with Twitch to provide over 150 hours of content, and five daily shows on Snapchat. NBC Olympics’ coverage of Tokyo 2020 will be available on Twitter, with content including real-time video highlights, daily polls and original programming. NBC Olympics will also share video highlights on TikTok, and will collaborate with the platform to launch two hashtag challenges and a creative effect.
Designed to keep audiences updated with the Games and showcase the full Olympic Games offering on discovery+ and Eurosport services, the Eurosport YouTube Channel will host regular on-demand clips during the Games, including highlights, daily recaps and athlete spotlights. It will also present live-streamed simulcast coverage of the Tokyo 2020 Opening and Closing Ceremonies. Original on-demand video content from discovery+ and Eurosport will be available on Twitter across 16 different territories in Europe, where fans can watch the latest highlight clips and medal-winning moments of their favourite athletes and events. Discovery will also team up with Snapchat for a dedicated original show throughout the Games.
Marca Claro will broadcast Tokyo 2020 coverage across 17 territories in Latin America through its four free dedicated YouTube channels, and host highlights clips from the Games on Twitter.
Select Live content streams and clips from CBC’s coverage of Tokyo 2020 will be available on Twitter through their collaboration, reaching a wider audience in Canada through Twitter Amplify.
Seven’s broadest ever Olympic Games coverage, including on its leading, multi-language digital Olympic platform in Australia, will also extend to Twitter, with mix of highlights and live broadcasts through the Games. This will include live look-ins for key competition moments and daily panel shows with analysis.
All the latest action from Tokyo 2020 will be available across official broadcaster platforms around the globe. In 68 selected territories*, fans can sample the best of the day’s highlights from Tokyo on olympics.com as well as the official Olympic channels on YouTube and Facebook. The highlights will also be available in India and Mexico through the Best of Olympics and Lo Mejor de las Olimpiadas shows on Snapchat. Fans will also be able to catch highlights in India, Mexico and Russia on Twitter via the @tokyo2020hi, @juegosolimpicos and @olympic accounts respectively.
Seamless ways to stay in the know
The very best of the Tokyo 2020 Olympics – from live scores to updated medal counts, highlights and content from official broadcasters – will be available through the Google product ecosystem, including Google Search, Google Assistant and YouTube.
Fans around the world will also be able to keep up to date on their favourite teams, athletes and sports at Tokyo 2020 through the Microsoft product ecosystem, including Microsoft Bing
Additional dedicated content hubs across TikTok and Twitter will allow fans to engage with the latest content from the ground in Tokyo, giving them easy access to their favourite teams, athletes and sports.
In China, the IOC is collaborating with Worldwide Olympic Partner Alibaba’s Taobao Brand Hub to provide competition schedules, results and updates, as well as fan engagement campaigns.
In addition the IOC is providing updates and fan-focused content via Weibo and Douyin for Chinese speakers.
Enjoy immersive augmented reality experiences
Fans can bring select athletes to life in augmented reality by simply typing each athlete's name in Google Search on an AR-compatible phone. The full list of athletes featured includes: Simone Biles, Naomi Osaka, Letícia Bufoni, Megan Rapinoe, Caeleb Dressel, Dina Asher-Smith, Alexander Massialas, Niklas Kaul and PV Sindhu.
Starting 23 July, fans around the world will be able to enjoy these augmented reality experiences on official Olympics accounts:
- Snapchat: Users will be encouraged to embrace the spirit of the Games through a body-tracking AR Lens on the official Olympics account that incentivises them to stay active by completing three exercises before time runs out, rewarding them with a virtual firework display.
- Instagram: Fans will be challenged to match the Olympic mascot’s poses in the correct sequence on the official Olympics account.
Try out all the emojis and stickers!
For the first time ever, the official #OlympicGames emoji on Twitter will be available in over 30 languages, with the aim of expanding this further going forward to future Games until every language in the world is represented. In addition, fans will be able to share their excitement about the Games with more than 200 limited-time emojis spanning Olympic sports pictograms, medals and national country flags.
In Japan, fans will be able to unlock a sticker pack of the Tokyo 2020 mascots on LINE when they add the LINE official account “Tokyo 2020” as a friend.
Meet the bots
Class is in session! Everyone will have a chance to become an Olympic expert with the Olympic #ExpertEngine on Twitter. Tweet #ExpertEngine @Olympics + an Olympic #Sport to get an instant Olympic fact.
The official Olympics chatbot on WhatsApp will guide fans to the latest Olympic news and broadcast streams. An interactive quiz on WhatsApp will unlock custom stickers that can be shared with friends – with a sticker for every sport represented at the Olympic Games Tokyo 2020.
Fan videos and comments shared throughout the Games
On TikTok, fans around the world will be able to participate in the #OlympicSpirit hashtag challenge to share how they'll be celebrating the Games.
A 24/7 curation team will be tracking global social media posts from fans throughout the duration of the Games, and highlights will be displayed in Olympic festivals in multiple countries.
*Territories where IOC platforms (olympics.com, Olympics app, YouTube/Olympics & Facebook/Olympics) will carry clips and highlights:
India and Sub-continent: Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka
Latin America: Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela
Sub-Saharan African territories: Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Comoros, Democratic Republic of Congo, Congo, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, South Africa, Swaziland, United Republic of Tanzania, Togo, Uganda, Zambia and Zimbabwe
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