Olympic Winter Games Innsbruck 1964
Innsbruck 1964The Brand
Emblem
Poster
The poster shows half a stylised ice crystal set against a black background. One of the points of the crystal appears enlarged to integrate the five Olympic rings in colour. In July 1961, the OCOG launched a national competition, which brought together 12 artists. The project of Professor Wilhelm Jaruska, from Vienna’s Academy of Graphic Arts, won first prize.
1964
Discover the Games
The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals
The Torch
An iconic part of any Olympic Games, each host offers their unique version.Torch