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Innsbruck 1964

Innsbruck 1964The Brand

Emblem

1964w

Poster

The poster shows half a stylised ice crystal set against a black background. One of the points of the crystal appears enlarged to integrate the five Olympic rings in colour. In July 1961, the OCOG launched a national competition, which brought together 12 artists. The project of Professor Wilhelm Jaruska, from Vienna’s Academy of Graphic Arts, won first prize.

Innsbruck_1964_poster
(IOC)
Innsbruck
1964

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch