Vancouver 2010

Vancouver 2010The Brand




Half a maple leaf stands out against a white background. This symbol of Canada is revisited here in the blue and green tones, both strong and cold, that can be found in the Vancouver region. On the basis of this colour pallet characteristic of the visual identity of the Games, textures and graphic designs grow and interlock, referring to the landscapes of the region: its fauna, flora and even its urban elements. In the top right of the poster, the Games emblem can be seen.

The concept for the poster took only a few hours to find. The different motifs were then created by hand over a period of several weeks, then assembled digitally. Artist: Ben Hulse, Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games. Printing: Canadian Art Prints Inc.


Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

The Mascot

An original image, it must give concrete form to the Olympic spirit.

The Torch

An iconic part of any Olympic Games, each host offers their unique version.