Sochi 2014The Brand

Emblem

The notions of simplicity and modernity are at the root of the design of the official emblem for the Games in Sochi. For the first time, there was no image or drawn elements, but rather a typographical exercise, featuring the novel inclusion of the internet address on the first line of text. Below, the figure 2014 next to the Olympic rings vertically mirrors the letters of the word “Sochi”.

“To prove our commitment to innovation, the Sochi 2014 emblem is clearly digital”, explained Dmitry Chernyshenko, President of the Organising Committee for the XXII Olympic Winter Games. “Today we welcome tomorrow. Our emblem challenges people to look beyond what they expect from our country. We believe sochi2014.ru can become an international symbol of a sporting, social, economic and environmental legacy that lasts for generations.”

Poster

The official poster captures the essence of the Games in Sochi. The Caucasus Mountains soar majestically above the Black Sea, symbolising the two competition clusters, one on the coast in Sochi, even for the ice events, and the other in the Krasnaya Polyana valley, for the snow, bobsleigh, luge and skeleton events. The emblem of the XXII Olympic Winter Games occupies the whole of the centre, with its unusual feature: the presence of the internet address, a symbol of modernity, innovation and dynamism. At the top is the slogan, “Hot. Cool. Yours.” “Hot”, for the intensity of the sporting competition, the passion of the spectators and the location of these Games, in Southern Russia. “Cool” is a reference to the Winter Games and the traditional image of Russia as having a cold climate. The last word, “Yours”, shows that the Games belong to the athletes and the public, and that everyone can get involved in making them a success.