Sapporo 1972The Brand

Emblem

Japan’s top eight designers put forward their ideas, but it was Kazumasa Nagai’s design that was chosen to become the official emblem of the Sapporo Games. It represents the combination of three independent elements: the Rising Sun, symbol of Japan; a snowflake (sketch of the coat of arms of an ancient Japanese family), symbol of winter; the rings with the inscription “Sapporo ’72”.

Poster

Various well-known Japanese designers were involved in the creation of the posters—the first one was designed by Takashi Kono, the second and third by Yusaku Kamekura and the fourth by Gan Hosoya.

Coins