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Sapporo 1972

Sapporo 1972The Brand

Emblem

Japan’s top eight designers put forward their ideas, but it was Kazumasa Nagai’s design that was chosen to become the official emblem of the Sapporo Games. It represents the combination of three independent elements: the Rising Sun, symbol of Japan; a snowflake (sketch of the coat of arms of an ancient Japanese family), symbol of winter; the rings with the inscription “Sapporo ’72”.

1972w

Poster

Various well-known Japanese designers were involved in the creation of the posters—the first one was designed by Takashi Kono, the second and third by Yusaku Kamekura and the fourth by Gan Hosoya.

Sapporo_1972_poster
(IOC)

Coins

sapporo_1972_coins
(IOC)
Sapporo
1972

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch