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Salt Lake City 2002

Salt Lake City 2002The Mascot

Salt_Lake_City_2002_mascots
(GETTY IMAGES BONGARTS)

Names

Powder, Coal and Copper

The names Powder, Coal and Copper are an allusion to Utah's snow, its natural resources and its land. Over 42,000 schoolchildren gave their advice on the mascots' names. The Organising Committee then launched a national vote to determine the final names. Other options were: Sky, Cliff, Shadow, Arrow, Bolt and Rocky.

Description

Powder is a snowshoe hare; Copper is a coyote, and Coal, a black bear. The hare’s speed, the coyote's ability to climb the highest mountaintops and the black bear's strength illustrate the Olympic motto "Citius, Altius, Fortius" (faster, higher, stronger). The inspiration for the mascots came from ancient Utah cultures. Each wears a necklace featuring the animal he/she represents in the form of a petroglyph (rock engraving) in the style of the Anasazis or Fremonts, ancient peoples from the region. In addition, the three animals were often the major protagonists in Native American legends, passed on from generation to generation.

Creator

Landor/Publicis

Did You Know?

The first sketches of the mascots were submitted to focus groups in three different cities (Salt Lake City, Phoenix and Milwaukee). Some 80 per cent of the participants, of all age groups, chose the snowshoe hare, the coyote and the black bear.

Salt_Lake_City_2002_mascot
(IOC)
Salt Lake City
2002

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Mascot

An original image, it must give concrete form to the Olympic spirit.

Mascot

Mascot

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch