Rio 2016

Rio 2016The Mascot




The name of the Olympic mascot pays tribute to Brazilian poet and lyricist Vinicius de Moraes.


Vinicius is a mix of different Brazilian animals. His design takes inspiration from pop culture, as well as video game and animation characters. Alongside his Paralympic Games colleague, Vinicius represents the diversity of the Brazilian people and culture, as well as its exuberant nature.


Birdo Produções

Did You Know?

The call for tenders for the creation of the Rio 2016 mascots was launched in November 2012, and was aimed at Brazilian companies and professionals in the fields of design, animation and illustration. The country’s major firms took part. After various selection phases, a multi-disciplinary jury unanimously selected the final project in August 2013. The Olympic and Paralympic mascots were unveiled simultaneously to the public on 23 November 2014.

Over the three weeks following the presentation of the Olympic and Paralympic mascots, a public vote took place to select their respective names. Three choices were on offer: Oba and Eba; Tiba Tuque and Esquindim; and Vinicius and Tom. A total of 323,327 votes were registered. The third proposal won the competition, with 44 per cent of the valid votes.

The mascots (life-sized costume versions) made their first public appearance at the Ginásio Experimental Olímpico Juan Antonio Samaranch, named after the former IOC President. This is a school in Rio, opened under the impetus of the Games and aimed at young sporting talents.


Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

The Mascot

An original image, it must give concrete form to the Olympic spirit.

The Torch

An iconic part of any Olympic Games, each host offers their unique version.