Rio 2016The Brand

Emblem

The Rio 2016 emblem is inspired by the organisers’ vision, which is: “All Brazilians uniting to deliver the greatest festival on earth and proudly advancing our national promise of progress”. It has, at its essence, the concepts of passion and transformation, which both reflect modern-day Brazil. This positioning is supported by four pillars: harmonious diversity, contagious energy, exuberant nature and the Olympic spirit. These have all been masterfully combined to give Rio 2016 its colourful identity. This emblem is not only a symbol of Rio’s and Brazil’s hopes for these Games, but also for the future of the city and country.

Poster