PyeongChang 2018The Brand

Emblem

The emblem’s design has its roots in Hangul, with the shapes that form the logo stemming from the first consonants of each syllable in the word “PyeongChang” when it is written in Hangul. The first character in the emblem also represents a gathering place where the three elements of Cheon-ji-in – heaven, earth, and human – are in harmony. The second character symbolises snow and ice, as well as the athletes’ stellar performances. PyeongChang 2018’s emblem symbolised a grand gathering of people from all around the world in celebration of Olympic winter sports, which took place in the harmonious land of PyeongChang – “A square where the earth meets the sky, and where athletes excel in snow or on ice - that’s where everyone will celebrate the world’s biggest winter festival in 2018.”