Montreal 1976

Montreal 1976The Mascot




Amik means “beaver” in Algonquin, a widespread language among the Indigenous people in Canada.


Amik appears with a red stripe featuring the Montreal Games logo, which symbolises the ribbon traditionally used for the winners’ medals. There is also a version with a multi-coloured ribbon in the colours of the Organising Committee.


Guy St-Arnaud, Yvon Laroche and Pierre-Yves Pelletier, under the leadership of Georges Huel.

Did You Know?

A national competition was held in Canada to find a name for the mascot.

Choosing a beaver was far from random, as the animal is closely linked with the history of Canada, where it appears on the reverse of the five-cent coin and various stamps. It is also featured on the coats of arms of Montreal and Kingston, where the sailing competitions were held.

This animal is known for its patience and hard work, and has occupied a significant role in Canada’s development since the 16th century, when the trade in beaver fur became the major commercial activity in North America. In Greek mythology, Castor and his twin Pollux, the sons of Zeus, were the gods of hospitality and athletes.


Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

The Mascot

An original image, it must give concrete form to the Olympic spirit.

The Torch

An iconic part of any Olympic Games, each host offers their unique version.