Antwerp 1920

Antwerp 1920The Brand


It represents the flags of the participating nations all flying together. In the top right, the coat of arms of the organising city. In the centre, a discobolus, a reference to the Games of Antiquity. In the background, the city of Antwerp with the Tower of Notre Dame. 90,000 copies were made in 17 languages (large format).

Antwerp 1920: A Definite Olympic Look


The five rings seen for the first time. The rings were displayed on a white flag flown in the Olympic Stadium.

This was the first public appearance of the Olympic symbol, designed in 1913 by Pierre de Coubertin.

The Olympic visual identity was born, and grew over time. Today, the symbol is one of the most well-known and widely recognised in the world!

Learn more on the virtual exposition of The Olympic Museum.


Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.