The Terre de Jeux 2024 label: promoting the Games for the whole of France

From the bidding phase for the 2024 Olympic and Paralympic Games, Paris 2024 had a clear message for all of France: these Games would be for the entire nation. With the Terre de Jeux 2024 label, we are honouring that promise. This initiative, the only one of its kind in the history of the Games, recognises local authorities taking action to promote more developed and inclusive participation in sport at town and regional levels, and engages with various stakeholders in the sporting movement. Paris 2024 is bringing all the regions of France on board and going even further by including structures from the sporting movement and French communities abroad at the heart of this approach.

Since applications opened in June 2019, the label has been awarded to around 2,800 local and regional authorities and structures from the sporting movement (regions, departments, inter-council public establishments, cities, sports federations, French embassies) across the country, highlighting their commitment to increasing the reach of sport in France. These strong figures reflect the high levels of interest generated by Paris 2024 throughout France and these numbers will no doubt grow as we build up to the Games. The organisations that receive this label are committed to developing actions to promote sport and the Games with local residents, while respecting the Olympic Charter and the Paris 2024 Code of Ethics.

Rallying Generation 2024

The Terre de Jeux 2024 label generates various opportunities for regional authorities and sporting movement structures throughout the Olympiad until the end of 2024. Tony Estanguet and Paris 2024 want to promote these community stakeholders, who are forming the champions of tomorrow and Generation 2024: “My ambition is for us to use the Games to further strengthen the position of sport within society and to achieve this, we must engage with all regions. Indeed, the driving forces for increasing the reach of sport in this country are all the small towns, where we all started out.”

A label that creates opportunities...

This label enables regional authorities and sporting movement structures to benefit from access to several opportunities through to 2024. With an exclusive graphic identity, the organisations that receive the Terre de Jeux label will be associated with Paris 2024, from promotional items to displays. They also have dedicated access to Paris 2024 tools, information, and events. Lastly, this label offers them a possibility to get even more involved by applying to be a Games Preparation Centre and potentially host one of the 206 National Olympic Committee and 184 National Paralympic Committee delegations looking to train in France in the build-up to 2024.

…and even engages with French communities abroad

International French communities are an integral part of the excitement surrounding the Games. That is why the Terre de Jeux 2024 label is being exported to French communities abroad. Ahead of the Tokyo 2020 Olympic and Paralympic Games, the French embassy in Japan was awarded the first label outside of France during a visit to Japan by Etienne Thobois. The members of this community were able to gather around a number of different competitions involving French athletes in Japan, and will have access to many other opportunities between now and 2024.

Paris 2024 reveals the label holders

The label was awarded to the first 500 districts and inter-council public establishments at a conference of the Association of French Mayors (AMF) on 20 November 2019.

Since then, the label has been regularly awarded to local and regional authorities. Paris 2024 reviews applications within a few weeks before replying to applicants and their points of contact.