AB InBev
Through its Worldwide Olympic Partnership, AB InBev is inspiring celebration and connection with fans worldwide, led by its fast-growing no-alcohol brand, Corona Cero.
Exclusive category: Beer (alcohol and no-alcohol varieties)
For us at AB InBev, it was a big dream to be part of the Olympic Games because we've always believed it was a natural, authentic connection. The Olympic Games are the biggest sports event in the world – the biggest stage where our consumers are watching all the time. We're happy to see this coming to life.
AB InBev, the world’s leading brewer, first became an official Worldwide Olympic Partner in January 2024, with an agreement through to the Los Angeles 2028 Olympic Games.
AB InBev brings a heritage of over 600 years in brewing to the partnership, with a portfolio that includes eight of the world’s top 10 most valuable brands*. The company also has a long history of engaging sports fans through responsible marketing.
The partnership highlights AB InBev’s ambition to support the Olympic Movement and its values through its global scale and reach. With Corona Cero leading as the official worldwide beer sponsor of the Olympic Games, the collaboration encourages fans of legal drinking age to celebrate all over the world, with a focus on connection, moderation and responsible consumption.
During the Paris 2024 Olympic Games, Corona Cero’s “For Every Golden Moment” campaign invited fans to step outside and celebrate meaningful moments together. The campaign contributed to Corona Cero delivering triple-digit volume growth in 2024. Corona was also named the world’s most valuable beer brand in 2024 and 2025 by Kantar as part of its annual BrandZ report.
Following the successful partnership, AB InBev extended its sponsorship agreement in 2025 to include the French Alps 2030 Olympic Winter Games and the Brisbane 2032 Olympic Games.
In the United States, AB InBev is also supporting the Olympic and Paralympic Games through to 2032 with Michelob ULTRA, a beer that promotes an active and balanced lifestyle.
*2025 Kantar BrandZ Report
