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Sydney 2000

Sydney 2000The Brand

Emblem

The emblem represents the figure of an athlete, using typical Australian shapes and colours. The boomerangs and suggestions of sun and rocks, together with the colours of the harbour, beaches and red interior invoke the unique Australian landscape and its original inhabitants. The flash, which transforms the silhouette of Sydney Opera House into a trail of smoke from an Olympic torch, recalls the emblem of Sydney’s Olympic candidature.

Sydney 2000

Poster

To reflect a diversity of styles and techniques, the Organizing Committee asked several poster designers from a wide range of different creative and cultural backgrounds to create posters. In total, 50 posters were published. The official poster was selected from creations presented in the following four categories: “School children’s work”, “Sydney 2000 emblems”, “Mascots” and “Posters”.

Sydney_2000_poster
(IOC)
Sydney
2000

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Mascot

An original image, it must give concrete form to the Olympic spirit.

Mascot

Mascot

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch