Olympic Winter Games Squaw Valley 1960
Squaw Valley 1960The Brand
Emblem
It is made up of three triangles in the colours of the American flag, and the Olympic rings. The triangles have a superimposed design to give a 3-D effect and create the image of a star or snowflake.
Poster
Takes up the design of the official emblem. The background represents a snow field. 57,228 copies were produced in five languages.
1960
Discover the Games
The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals
The Torch
An iconic part of any Olympic Games, each host offers their unique version.Torch