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Squaw Valley 1960

Squaw Valley 1960The Brand

Emblem

It is made up of three triangles in the colours of the American flag, and the Olympic rings. The triangles have a superimposed design to give a 3-D effect and create the image of a star or snowflake.

1960w

Poster

Takes up the design of the official emblem. The background represents a snow field. 57,228 copies were produced in five languages.

Squaw_Valley_1960_poster
(IOC)
Squaw Valley
1960

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

Brand

Brand

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

Medals

Medals

The Torch

An iconic part of any Olympic Games, each host offers their unique version.

Torch

Torch