Mexico City 1968The Brand

Emblem

It is a combination of the five Olympic rings and the year. The design came from the collaboration of three artists: Pedro Ramirez Vazquez, architect and President of the Organising Committee for the Games, Eduardo Terrazas (MEX) and Lance Wyman (USA). It recalls the patterns of the Huichol, an Indigenous people of Mexico.

Poster

The series of posters for these Games came from the collaboration of three artists: Pedro Ramirez Vazquez, architect and President of the Organising Committee for the Games, Eduardo Terrazas (MEX) and Lance Wyman (USA) who designed the “Mexico 68” logo. They then developed it to create the black and white poster, which recalls the patterns of the Huichol. Some 25,000 copies of the poster presented were produced in one of the following colours: blue, red, yellow, green or black. A total of 1,591,000 posters were produced on the following themes: 18 sports posters, 287,000 copies; 19 cultural posters, 190,500 copies; 99 posters of various topics, 1,114,000 copies.

Mexico 1968 : The First Global Look 

Born from the imagination of Pedro Ramírez Vázquez, the Mexico City 1968 Games emblem reflected the fashion of the time: hippy psychedelia.

Coins

Learn more on the virtual exhibition of the Olympic Museum.