Los Angeles 1984The Brand

Emblem

The star is a universal symbol of the highest aspirations of mankind; the horizontal bars portray the speed with which the contestants pursue the excellence, while the repetition of the star shape connotes the spirit of competition between equally outstanding physical forms. The symbol colours— blue, white and red—were in part chosen for their traditional significance in the awarding of prizes for first, second and third place.

Poster

The star is a universal symbol of the highest aspirations of mankind; the horizontal bars portray the speed. Sixteen renowned artists designed 15 posters for the Games. The subsequent posters were signed by John Baldessari, Jennifer Bartlet, Jonathan Bofsky, April Greiman and Jayme Odgers, Raymond Saunders and Garry Winogrand.

Los Angeles 1984: Confetti Over the City

Los Angeles 1984 saw the first appearance of this term, which refers to the visual identity of the Games. It has been part of the Olympic vocabulary ever since. The Look of the 1984 Los Angeles Games had a real West Coast flavour, with “intuitive” colours and an exuberant, typically Pacific freshness, in keeping with the spirit of 1980s festivals.

Coins

Learn more on the virtual exhibition of the Olympic Museum.