Olympic Games Los Angeles 1932
Los Angeles 1932The Brand
Emblem
It is composed of the American flag presented in the form of arms, accompanied in the foreground by the Olympic rings, the Olympic motto "Citius, Altius, Fortius" (faster, higher, stronger) and a laurel branch, a symbol of victory.
Poster
The poster symbolizes the ancient custom which consisted of sending a Greek athlete to announce the celebration of the next Olympiad and to request the cessation of hostilities. The modern young sportsman presents the laurel of peace. 200,000 copies were made.
1932
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The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals