London 2012

London 2012The Medals


On the obverse, the traditional goddess of victory flies into the Panathinaikos stadium bringing victory to the best athlete. For these Games, the figure of victory is accompanied by the specific inscription: “XXX Olympiad London 2012”.

The reverse features an abstract design with the 2012 Games emblem at its centre as a metaphor for the modern city. The design also includes a ribbon representing London’s Thames river and an interlocking grid pattern that radiates from the centre and pulls the design together, giving it a sense of outreach while also representing the achievements and efforts of Olympic athletes. A square, which encases the balance of the design, opposes the circular shape of the medals and emphasizes its focus on the centre, reinforcing the sense of place, as in a map inset.

Designer: David Watkins, Elena Votsi

Composition: 1st Place (Gold: 1.34%; Silver: 92.5%; Copper), 2nd Place (Silver: 92.5%; Copper), 3rd Place (Copper: 97%; Zinc: 2.5%; Tin: 0.5%)

Diameter: 85mm

Mint: Royal Mint


Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

The Mascot

An original image, it must give concrete form to the Olympic spirit.

The Torch

An iconic part of any Olympic Games, each host offers their unique version.