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London 1948

London 1948The Brand

Emblem

It is composed of the clock tower of the Houses of Parliament. The hands of the famous "Big Ben" are pointing to 4 o'clock, the time at which the opening of the Games was planned. In the foreground, the Olympic rings. The Games Organising Committee wanted a typically English emblem, but one that would have significance not only for the generation of that time, but for future generations as well.

1948

Poster

It takes up the theme of the emblem (i.e. the clock tower of the Houses of Parliament). The hands of the famous "Big Ben" are pointing to 4 o'clock, the time at which the opening of the Games was planned—accompanied by the Olympic rings. In the foreground, there was the drawing of the statue of the "Discobolus" (classical icon of the discus thrower from Ancient Greece). There were 100,000 copies made, 50,000 large format and 25,000 small and regular formats.

London_1948_poster
(IOC)
London
1948

Discover the Games

The Brand

A visual identity is developed for each edition of the Olympic Games.

The Medals

Beginning as an olive wreath, medal designs have evolved over the years.

The Torch

An iconic part of any Olympic Games, each host offers their unique version.