Olympic Games London 1948
London 1948The Brand
Emblem
It is composed of the clock tower of the Houses of Parliament. The hands of the famous "Big Ben" are pointing to 4 o'clock, the time at which the opening of the Games was planned. In the foreground, the Olympic rings. The Games Organising Committee wanted a typically English emblem, but one that would have significance not only for the generation of that time, but for future generations as well.
Poster
It takes up the theme of the emblem (i.e. the clock tower of the Houses of Parliament). The hands of the famous "Big Ben" are pointing to 4 o'clock, the time at which the opening of the Games was planned—accompanied by the Olympic rings. In the foreground, there was the drawing of the statue of the "Discobolus" (classical icon of the discus thrower from Ancient Greece). There were 100,000 copies made, 50,000 large format and 25,000 small and regular formats.
1948
Discover the Games
The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals
The Torch
An iconic part of any Olympic Games, each host offers their unique version.Torch