It is composed of a stylised aurora borealis (Northern lights), the five Olympic rings, snow crystals and the title, "Lillehammer '94". The emblem is a development of the aurora borealis symbol used during the candidature phase. It was inspired by contact with nature, the sky and snow. The aurora borealis is a natural phenomenon due to the northerly position of Norway. It has associations of power, great tension and dramatic spectacle. The main colours of the emblem are cobalt blue and white.
The posters, produced following the rules of the Lillehammer Games design programme, were meant to incorporate three main aspects: Norwegian originality and particularity, human contact and contact between mankind and nature. The design programme was the main tool in achieving the goal of presenting a unified image. It featured basic visual elements which could be combined in different ways to serve as a basis for recognition and identification: the Lillehammer emblem, the pictograms, the pictographic emblems, the crystal theme, colours, typography and the mascots.
Olympic design made in Lillehammer, a threefold design concept: originality and Norwegian character, human contact and contact between man and nature. Focused on respect for the environment, these were named the “White-Green Games” by President Samaranch.