Olympic Winter Games Lake Placid 1980
Lake Placid 1980The Brand
Emblem
The chevrons on the right represent the mountains around the Olympic region. These join the vertical lines of the modified ionic column on the left, which recalls the predecessors of the modern Olympic Games. The serration on the top of the column turns into the Olympic rings, making them look as if they are emerging from the top. This serration symbolizes a double Olympic cauldron, to commemorate the Games already held in Lake Placid in 1932.
Poster
It features the official emblem representing a mountain and a double Olympic cauldron, commemorating the Games already held in Lake Placid in 1932.
1980
Discover the Games
The Brand
A visual identity is developed for each edition of the Olympic Games.Brand
The Medals
Beginning as an olive wreath, medal designs have evolved over the years.Medals
The Mascot
An original image, it must give concrete form to the Olympic spirit.Mascot
The Torch
An iconic part of any Olympic Games, each host offers their unique version.Torch